Make Your Point!: The Complete Guide to Successful Business Presentations Using Today's Technology

Overview

Many professionals are called upon to give presentations, but few have the training to accomplish them successfully. That's why there's Make Your Point!, the only how-to guide that highlights the modern techniques you can leverage to get you great results. Besides covering the nuts and bolts of creating presentations, Make Your Point! teaches you how to create a distinctive, winning style that communicates your ideas effectively. Whether you want to use black-and-white for handouts or color for transparencies, ...
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Overview

Many professionals are called upon to give presentations, but few have the training to accomplish them successfully. That's why there's Make Your Point!, the only how-to guide that highlights the modern techniques you can leverage to get you great results. Besides covering the nuts and bolts of creating presentations, Make Your Point! teaches you how to create a distinctive, winning style that communicates your ideas effectively. Whether you want to use black-and-white for handouts or color for transparencies, Make Your Point! aids you in choosing the right software, finding the right images, creating the right message, and using them in the best way possible to present your great ideas and information with confidence in every business situation.

The survival of many business professionals, salespeople, and information systems managers depends on their ability to pull together clear, concise, and informative presentations. This book is an indispensable reference for both the current technology and innovative techniques--from setting up style sheets and finding suitable artwork to choosing the right colors and using the right words.

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Product Details

  • ISBN-13: 9781559584142
  • Publisher: Crown Publishing Group
  • Publication date: 11/7/1994
  • Pages: 220
  • Product dimensions: 6.15 (w) x 9.24 (h) x 0.83 (d)

Table of Contents

Acknowledgments
Introduction
1 Why You Need Good Presentation Skills 3
The Presenter's Paradox 5
What Can You Accomplish with Successful Presentations? 7
2 Planning the Plan 11
Accepting the Assignment 12
Getting Started 14
Developing an Action Plan 17
3 Finding Your Mission 21
Developing the "Mission" Message: What's Your Point? 22
Outlining Your Ideas 23
Choosing the Right Tone 31
Great Openings and Closings 33
Visualizing Success 41
4 Fine-tuning the Message with Research 43
Focusing Your Research 44
The Dark Ages of Research 45
The Computer: Your New Research Assistant! 47
5 Designing Your Visuals 57
Finding the Graphic Designer Inside You 58
First, the Basics: Page Layout 59
Choosing Your Bullets Wisely 61
Using Bulleted Lists for Maximum Effect 64
Charts and Graphs 75
Setting the Appropriate Pace 80
Becoming a Design Expert 81
6 Essential Tools and Technologies 83
What Is Presentation Software? 84
Selecting Software: What to Look For 85
Basic Features of Presentation Programs 87
Quick-Reference Guide to Useful Software 97
Hard Facts About Hardware 102
7 The Case for Multimedia 111
What Is Multimedia? 112
Multimedia Myths 115
What You'll Need to Get Started 117
An Overview of Multimedia Programs 121
A Quick Course: Creating the Show 126
Moving On 130
8 Developing Style and Skill 135
Learning to Be a Natural at Public Speaking 136
Conquering Fear 137
Speaking Tips and Techniques 142
Pre-speech Checklist 146
9 Setting up the Room 151
Lights, Sound, Action! 152
The Five Basic Room Formats 153
Getting the Lay of the Land 159
10 Video Conferencing and Mass Media 161
The Video Conference: Keeping Up with the Jetsons 162
Spreading Your Message through Mass Media 168
11 Making It Easier Next Time 179
Getting Feedback 180
How Did You Rate? 183
Finding Your Own Way 184
The Five W's 185
12 The Perfect 20-Minute Business Presentation 185
The Five W's 186
14 Steps to Presentation Success 188
Making It Happen! 188
Planning and Preparation 191
A Handy Tips 191
B Resources 197
Index 205
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