×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Make Your Small Buisness Web Site Work: Easy Answers to Content, Navigation, and Design
     

Make Your Small Buisness Web Site Work: Easy Answers to Content, Navigation, and Design

by John Heartfield
 
Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business?This book provides answers to these questions and specifically addresses the fact that

Overview

Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business?This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential. John Heartfield is a consultant specializing in Internet development, production, and management. Formerly, he was an assistant professor at New York University?s Stern School of Business, where he taught a course on multimedia systems involving information architecture, Flash graphics, HTML, Java Script, and more. He lives in Elmhurst, NY.

Product Details

ISBN-13:
9781592530533
Publisher:
Rockport Publishers
Publication date:
05/28/2004
Pages:
160
Product dimensions:
9.25(w) x 11.25(h) x 0.75(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews