Making a Living from Your eBay Business [NOOK Book]


The power of online auctions is attracting hundreds of thousands--if not millions--of users who want to turn their eBay hobbies into profitable businesses. While turning an eBay hobby into an eBay business might look easy, making that business profitable is much more difficult. Not enough sellers treat their eBay sales as a business, and subsequently are disappointed in the results. To launch a successful and profitable eBay business, the detailed instructions in this book will show you how to get started. It ...

See more details below
Making a Living from Your eBay Business

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.49 price
(Save 42%)$19.99 List Price


The power of online auctions is attracting hundreds of thousands--if not millions--of users who want to turn their eBay hobbies into profitable businesses. While turning an eBay hobby into an eBay business might look easy, making that business profitable is much more difficult. Not enough sellers treat their eBay sales as a business, and subsequently are disappointed in the results. To launch a successful and profitable eBay business, the detailed instructions in this book will show you how to get started. It will help you determine what kind of business you want to run, write an action-oriented business plan, establish an effective accounting system, set up a home office, obtain starting inventory, arrange initial funding, establish an eBay presence, and arrange for automated post-auction management. This book is a step-by-step guide for anyone serious about making money from their eBay sales. Unlike other computer-oriented titles, this is a straight-ahead business book that shows how to set up and run different types of eBay businesses, and how to maximize sales and profits while doing so. This book includes a section titled "Choosing Your eBay Business" that details six different types of eBay businesses you can start. Included in this section is a chapter on eBay Trading Assistants (AKA drop-off stores or consignment stores), which is the newest form of an eBay business.

Read More Show Less

Product Details

  • ISBN-13: 9780132713979
  • Publisher: Pearson Education
  • Publication date: 10/26/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 456
  • Sales rank: 838,992
  • File size: 15 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Michael Miller is a top eBay seller and a successful and prolific author. He has a reputation for practical, real-world advice and an unerring empathy for the needs of his readers. Mr. Miller has written more than 75 nonfiction books in the past 17 years for Que and other major publishers. His books for Que include Absolute Beginner’s Guide to eBay, Easy eBay, Tricks of the eBay Masters, eBay Auction Templates Starter Kit, and Absolute Beginner’s Guide to Computer Basics. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. You can email Mr. Miller directly at His website is located at

Read More Show Less

Read an Excerpt


Many of us dream of running our own businesses. Until recently, being able to achieve that dream meant obtaining some type of outside financing, finding a retail location or office space, and physically opening the doors to new clients or customers. Today, however, there's an easier way to go into business for yourself—from the comfort of your own home.

This new type of dream business is possible thanks to the advent of eBay, the world's largest online trading community. An eBay business makes money by selling items via eBay auctions. You do all the selling from your own personal computer, collect the payments sent to you electronically and through the mail, and then ship the items you sell via the post office. It's simple, it's relatively easy, and it doesn't take a ton of investment.

It's also an increasingly viable way to make a living. According to a recent article in the New York Times, an estimated half-million people make a full- or part-time living from selling merchandise on eBay. On any given day there are close to 4 million items listed for auction at eBay. For the year 2004, that added up to more than $34 billion worth of merchandise sold online—or $950 worth of sales every second.

You could be making some of that money. Getting started on eBay is as easy as finding something to sell and creating an auction listing. Anybody can do that—as witnessed by eBay's 135+ million registered users. However, to turn that selling into a business will take a little more effort.

What do you need to know to run an eBay business? More than you think, if you want to do itsuccessfully. You need to determine what kind of business you want to run, write an instructive business plan, establish an effective accounting system, set up a home office, arrange any necessary funding, and purchase and warehouse your starting inventory.

And that's before you sell a single item.

Once you start selling, you have the entire auction management process to deal with. You have to list items for sale, manage your inventory, correspond with winning bidders, handle customer payments, deal with deadbeat customers, and pack and ship all those items you sell. To be truly successful, you need to do all this as efficiently as possible; you'll need to automate those repetitive tasks, manage your costs, and find a way to increase the success rates of the auctions you run.

Fortunately, you don't have to reinvent the wheel. You're not the first person to dream about running his or her own eBay business, so you might as well learn from others who've already done it.

Which is where this book comes in.

Making a Living from Your eBay Business presents everything you need to know to launch and run your own business, using eBay auctions to sell your merchandise. Unlike other eBay books on the market (including several that I've authored previously), this book focuses on the business aspects, not the technical details of running an auction. If you need to learn how to create a basic eBay auction listing, turn elsewhere. (To my Absolute Beginner's Guide to eBay, for example.) Once you know the basics, then this book will show you how to turn that knowledge into a workable business model.How This Book Is Organized

This book is organized into five main parts, as follows:

  • Part 1, "Choosing Your eBay Business," presents some basic info on how an eBay business works, then introduces you to six common types of eBay businesses—one of which should be just right for you.

  • Part 2, "Planning and Launching Your eBay Business," walks you through the "homework" you need to do before you start selling on eBay. You'll learn how to research your business model, create a business plan, evaluate your funding needs, deal with legal and tax issues, set up a recordkeeping system, and put together your eBay back office.

  • Part 3, "Managing Your Day-to-Day Business," takes you through everything you need to know about running your business. You'll learn where to buy and how to manage your inventory, how to automate the auction listing process, how to manage customer payments, the best ways to pack and ship your merchandise, how to deal with customers (and customer problems), and how to more effectively automate your auction management.

  • Part 4, "Maximizing Your eBay Sales," helps you make your auctions more successful—and your business more profitable. You'll learn some tips for improving item sell-through and increasing your selling price, for choosing the most effective listing options, for creating more powerful auction listings, for taking and displaying better product photos, and for promoting your eBay auctions.

  • Part 5, "Growing Your Online Business," shows you how to take the next steps toward business success. You'll learn how to become an eBay PowerSeller, open an eBay Store, sell at other online sites, and manage your business's growth.

At the end of the book you'll find two useful appendixes. Appendix A is a brief accounting primer, for those of you who slept through accounting class in school. Appendix B lists some of the most common abbreviations you can use in your eBay listings.

Taken together, the 28 chapters and two appendixes in this book will help you launch and manage a profitable eBay business. By the time you get to the end of the final chapter, you'll know just about everything you need to know to make money on eBay. Now all you have to do is do the work!Let Me Know What You Think

I always love to hear from readers. If you want to contact me, feel free to email me at I can't promise that I'll answer every message, but I will promise that I'll read each one!

If you want to learn more about me and any new books I have cooking, check out my Molehill Group website at Who knows—you might find some other books there that you'd like to read.

© Copyright Pearson Education. All rights reserved.

Read More Show Less

Table of Contents

Pt. 1 Choosing your eBay business
1 So you want to start an eBay business 7
2 The second-hand reseller 23
3 The bulk reseller 37
4 The collector/trader 49
5 The arts and crafts seller 61
6 The official retailer 71
7 The consignment reseller 81
Pt. 2 Planning and launching your eBay business
8 Researching your business model 97
9 Creating a business plan 111
10 Evaluating your funding needs 123
11 Establishing a legal business presence 135
12 Setting up a recordkeeping system 145
13 Assembling your home office 155
Pt. 3 Managing your day-to-day business
14 Buying and managing your inventory 171
15 Automating item listing 187
16 Managing customer payments 197
17 Establishing a packing and shipping routine 207
18 Dealing with customers - and customer problems 225
19 Automating auction management 241
Pt. 4 Maximizing your eBay sales
20 Improving item sell-through and selling price 263
21 Choosing the most effective listing options 273
22 Creating more powerful auction listings 281
23 Displaying better photographs 297
24 Promoting your eBay auctions 311
Pt. 5 Growing your online business
25 Becoming an eBay PowerSeller 319
26 Opening an eBay store 325
27 Other ways to sell online 335
28 Managing growth 351
Pt. 6 Appendixes
A Accounting basics 361
Read More Show Less

Customer Reviews

Average Rating 4
( 3 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 26, 2005

    CaliforniaDiscountSales from Ebay Gives this book 5 Stars!

    I've read a few ebay books before, however this is very new & up to date & gave me a lot of useful information, which I enjoyed. I have been a PowerSeller for over 18 months, so some of the information was not relevant. But Some was great! I absorbed where to buy wholesale with websites & how to manage inventory, track auction activity & even compares programs for you. Since I am becoming more of a medium volume seller, I am looking into programs to help save some time, and this book helped me tremendously. A+++ for newbies & experienced powersellers!

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 12, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 6, 2009

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)