Making Digital Type Look Good

Overview

Now that graphic designers have a myriad of typefaces available in digital form, how do they decide which to use when? Himself a type designer as part of his wide interest in graphic design, Gordon explains principles not only for selecting the right type, but also for fine tuning a good design into a smashing one. He includes a brief history of printing technology as background.

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Overview

Now that graphic designers have a myriad of typefaces available in digital form, how do they decide which to use when? Himself a type designer as part of his wide interest in graphic design, Gordon explains principles not only for selecting the right type, but also for fine tuning a good design into a smashing one. He includes a brief history of printing technology as background.

Annotation © Book News, Inc., Portland, OR

Read More Show Less

Product Details

  • ISBN-13: 9780823029990
  • Publisher: Crown Publishing Group
  • Publication date: 10/1/1901
  • Pages: 192
  • Product dimensions: 9.41 (w) x 10.26 (h) x 0.71 (d)

Table of Contents

Part 1 How Digital Type Works 10
Type's rich heritage 12
Anatomy of type 18
Type categories 21
Special characters and typographical detailing 21
Detailing 22
Anatomy of a paragraph 24
Rendering type 26
Bitmaps and vectors 26
The computer screen 27
Printing 27
Online viewing 29
Antialiasing 29
Font technology 30
Type 1 fonts 30
Truetype 31
Multiple Master fonts 31
Determining which font format to use 32
Unicode fonts 33
OpenType and TrueType Open 33
WorldType 34
Font problems 34
Font copyright 35
Font fine-tuning 36
Horizontal spacing control 36
H&Js (hyphenation and justification) 40
Unjustified text 44
Hyphenation Zone 45
Justified text 45
When and where to take control 47
What is the effect of making H&J changes? 50
Vertical spacing 51
Hanging punctuation 56
Legibility and readability 56
Part 2 Examples of Comparative Settings 60
Controlling text 62
Justified text 63
Unjustified setting 63
Type specimen settings 64
Serif Fonts
Bembo 64
Bodoni 66
Caslon 70
Clearface 74
Ehrhardt 76
Enigma 78
Garamond 80
Glypha 84
Melior 88
Minion 90
New Baskerville 92
Perpetua 96
Scala 100
Times 102
SANS SERIF FONTS
Bliss 104
Eras 108
Franklin Gothic 110
Frutiger 112
Futura 116
Gill Sans 120
Interstate 124
Meta 126
Myriad 130
Neue Helvetica 132
Optima 136
Syntax 138
Univers 142
Dual Sans/Serif Fonts
Officina 146
Rotis 150
Stone 154
Part 3 Custom, Web & Display Types 158
Designing your own fonts 160
Web and screen 162
Cascading style sheets 163
Font embedding--font objectives 164
Web fonts 165
Type as a graphic 166
Taking positive steps to help type look good 166
Microsoft Reader 167
HTML 167
How does HTML work? 167
Emigre fonts 168
Today's major players 170
Font development, font libraries, and typeface designers 170
Type collections and libraries 173
Type designers 174
Display type 180
Size, weight, and disposition 181
Designing, controlling, and modifying type for display 182
Text in Photoshop 185
Efficiency of display type 185
How much do we need to customize our display type? 185
Glossary 188
Index 191
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