Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy

by Phil Balagtas

Overview

Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.

This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.

Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:

• Prepare your client, team, and/or audience for futures
• Facilitate and work with the fundamental methods and frameworks
• Gain advocacy and support within your organization
• Provide measurable value from the process and outcomes
• Build a futures culture and team
• Sustain a culture and support system beyond projects

Product Details

ISBN-13:	9781098148904
Publisher:	O'Reilly Media, Incorporated
Publication date:	07/30/2024
Pages:	435
Product dimensions:	6.00(w) x 9.00(h) x 0.00(d)

About the Author

Phil Balagtas is a design leader with over 2 decades of experience creating innovative digital products and services. Working for companies such as General Electric and McKinsey & Company, he has served a variety of sectors such as aviation, healthcare, utilities, consumer electronics, and retail to name a few. As a consultant he has helped transform businesses through cultural and digital transformations, trained teams on Design Thinking and designed and shipped digital products for B2B and B2C organizations.

He is also the founder of the Design Futures Initiative, a nonprofit based in San Francisco focused on the advancement of Futures Thinking—principles and methodologies for assessing the threats and opportunities of the future. Through this initiative he has worked with the United Nations, Boys & Girls Club of San Francisco and also founded a global network of Futures Thinking chapters called Speculative Futures. Working as both a Futures expert, evangelist and consultant, he has been studying and applying Futures to a variety of business and organizational contexts in an attempt to integrate it into the design practice and make the approach more practical, accessible and viable for business and product strategy.