Making Innovation Pay: People Who Turn IP into Shareholder Value

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Overview

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs—and shows you how you...

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Overview

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs—and shows you how you can do it too.

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Product Details

  • ISBN-13: 9780471733379
  • Publisher: Wiley
  • Publication date: 3/17/2006
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.

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Table of Contents

Ch. 1 Roadblocks or building blocks? 3
Ch. 2 Turning a patent portfolio into a profit center 19
Ch. 3 Seeing through the illusion of exclusion 35
Ch. 4 On patent trolls and other myths 53
Ch. 5 Roadblocks, toll roads, and bridges : using a patent portfolio wisely 67
Ch. 6 Risky business : overlooking patents as financial assets 85
Ch. 7 Who benefits from patent enforcement? 105
Ch. 8 Global IP in crisis : the threat to shareholder value 125
Ch. 9 It takes more than being right to win a patent dispute 143
Ch. 10 Managing innovation assets as business assets 159
Ch. 11 Secrets of the trade : an inventor shares his licensing know-how 177
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  • Anonymous

    Posted August 16, 2006

    A Part of the Inner Circle

    A Part of the Inner Circle I have been working in the IP space for nearly 10 years. No matter how many IP conferences, seminars and sales calls I attend, or IP trade magazines and blogs I read, NOTHING has made me feel so a part of the IP Inner Circle as Making Innovation Pay. Reading MIP I was a part of a present day 'Gathering.' MIP is a book that you will actually read and enjoy, not just keep on your bookshelf. You are likely to pass it on to a colleague or that friend that never really understood what you do... This book is not exclusive to those in the IP space.

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