First published in 2004, this new and updated edition allows filmmakers to tap into the raw power of the YOUTUBE, MySpace, and Iphone Generation. Generate millions of hits for your short films and learn how you can make money by tapping into the power of the Internet.
Introduction to the Second Edition vii
Part I Welcome to the Short-Film World
Chapter 1 So you want to make a Short? 3
Chapter 2 Veni, Vidi, Vici: Surveying the Field 15
Chapter 3 Think Like a Short Filmmaker 31
Chapter 4 Seven Secrets for Success 41
Chapter 5 What Kind of Short Should you Make? 53
Chapter 6 Turning Youtube into Metube 69
Chapter 7 Rising to the 48-Hour Challenge 81
Chapter 8 Bet on me: Getting Funded 93
Part II Making Your Film
Chapter 9 From Concept to Blueprint 105
Chapter 10 Budgeting: Everything for Free 117
Chapter 11 Why Casting Counts the Most 129
Chapter 12 Essential People and Paperwork 143
Chapter 13 Finally, You're Directing! 155
Chapter 14 Postproduction Workflow Made Easy 167
Chapter 15 Why Music Will Kill You 181
Part III Marketing Your Film
Chapter 16 Creating a Foolproof Game Plan 193
Chapter 17 Promotion in the Era of Myspace and Facebook 205
Chapter 18 Festivals that Matter 219
Chapter 19 Working the Festival Circuit 233
Chapter 20 iTunes, Cell Phones, and Beyond: How to Get Rich off Your Short 245
Chapter 21 Parlaying your Little Film into a Big Career 267
Overview
First published in 2004, this new and updated edition allows filmmakers to tap into the raw power of the YOUTUBE, MySpace, and Iphone Generation. Generate millions of hits for your short films and learn how you can make money by tapping into the power of the Internet.