Making It Happen: Turning Good Ideas Into Great Results

by Peter Sheahan

Overview

The world is not short of ideas, but it is short of people who know how to carry them out. Making It Happen unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barriers, and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results.

Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers Generation Y and Fl!p. Let him share with you the strategies that make Google, BMW, and Goldman Sachs his clients.

Product Details

ISBN-13:	9781935618454
Publisher:	BenBella Books
Publication date:	04/05/2011
Pages:	320
Product dimensions:	5.50(w) x 8.20(h) x 1.00(d)

About the Author

Peter Sheahan, Group CEO and Founder of global consultancy Karrikins Group, is known internationally for his innovative business thinking and thought leadership. Having successfully grown his own global company, Peter knows first hand the challenges of building a business in a volatile and disruptive world. He has worked with some of the world's leading brands, including Microsoft, IBM, AT&T, and Wells Fargo. In addition to being a leading business author (including Making It Happen, Flip, and Generation Y), Peter has been named one of the "25 Most Influential Speakers" by the National Speakers Association and is the youngest member to have ever been inducted into the Association's "Hall of Fame."

Table of Contents

Introduction: So Now What? 1

Competency 1 Packaging 9

1 The Way The World Really Works 11

2 The Evolution of a Great Idea 21

3 Building a Better Offer 29

Competency 2 Positioning 43

4 The Blue-Flame Principle 45

5 Being Sharp 56

6 Establishing a Compelling Need 80

7 Moving The Market 101

Competency 3 Influence 125

8 Stories and Stuff: Positioning 2.0 127

9 The Buyer 140

10 The Seller 182

11 The Sale 216

Competency 4 Acceleration 229

12 Creating Leverage 231

13 Getting Scale 242

14 Building Platform 253

Competency 5 Reinvention 263

15 You Never Really "Make It" 265

16 Staging Your Revolution (Or Evolution) 275

Conclusion: Go and Make it Happen 287

Acknowledgments 290

Works Cited 293