Making It in the Minors: A Team Owner's Lessons in the Business of Baseball

Overview

There are many sports-related books about what happens on the playing field, but few are written, about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some team successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university,...

See more details below
Other sellers (Paperback)
  • All (12) from $21.74   
  • New (6) from $22.70   
  • Used (6) from $21.69   
Sending request ...

Overview

There are many sports-related books about what happens on the playing field, but few are written, about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some team successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?

While the examples are drawn form the business of baseball, the lessons are applicable to other sports and many retail businesses.

Read More Show Less

What People Are Saying

Stephen A. Greyser
"Whether curious fans or aspiring executives, readers will welcome this hands-on guide to building and managing a successful minor league baseball club." (Stephen A. Greyser, Harvard Business School.)
Read More Show Less

Product Details

  • ISBN-13: 9780786468676
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 10/16/2012
  • Pages: 208
  • Sales rank: 1,073,387
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.

Read More Show Less

Table of Contents

Acknowledgments ix

Preface 1

1 New Sports Owner, New Breed 3

2 Building the Brand, It's More Than Sports 27

3 Creating Partnerships 47

4 Customizing Advertising and Promotions 67

5 Family Events and Family Entertainment 85

6 The Core, Ancillary and Complementary Businesses 105

7 Hiring and Training the Professional Staff 124

8 The Economics of Professional Baseball 142

9 A Successful Sports Franchise 162

10 Reflections of a Baseball Junkie 180

Index 195

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)