Making Miss India Miss World: Constructing Gender, Power, and the Nation in Postliberalization India

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Overview

For almost half a century, the Miss India competition has been a prominent feature of Indian popular culture, influencing, over time, the conventional standard for female beauty. As India participates increasingly in a global economy, that standard is gradually being shaped by forces beyond the country's borders. Through the unexpected lens of the 2003 beauty pageant, Susan Dewey's Making Miss India Miss World examines what feminine beauty has come to mean in a country transformed by recent political, economic, and cultural developments.

Dewey offers readers an up-close view of the beauty pageant through her discussion of the contestants' intense training program, a process that involves extensive physical, emotional, and cultural transformations. Covering everything from proper table etiquette to preferred skin tone, the author reveals the exacting standards set by pageant officials and reflected in Indian society. Yet she also recognizes the empowerment these women are afforded by their status as beauty symbols in a culture increasingly shaped by the visual influence of national and international media.

Making Miss India Miss World constitutes an important cultural critique and an enlightening take on how macroeconomic change affects cultural identity at the individual level.

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Product Details

  • ISBN-13: 9780815631767
  • Publisher: Syracuse University Press
  • Publication date: 4/28/2008
  • Series: Gender and Globalization Series
  • Edition description: New Edition
  • Pages: 280
  • Product dimensions: 6.30 (w) x 9.30 (h) x 0.80 (d)

Meet the Author

Susan Dewey is a cultural anthropologist specializing in macroeconomic policy and Indian culture, particularly women's culture. She is the author of Invisible Agents, Hollow Bodies: Institutional Responses to Sex Trafficking in Armenia, Bosnia, and India and of articles in the Journal of Ethnography and Education Quarterly and the Journal of South Asian Popular Culture.
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Table of Contents

Illustrations     ix
Acknowledgments     xi
Beauty as Cultural Performance     1
The Lower of the Gaze
Women of Substance?: Situating Self under the Gaze     51
Watching Miss World     91
Gender
Stri Sakti and the Rhetoric of Women's Empowerment     127
Globalization
Structural Adjustment and "International Standards"     157
Miss India and National Identity     195
Conclusion: Miss India in the Postliberalization Candy Store     220
Glossary     227
Works Cited     229
Index     235

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