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Making More Money on the Internet

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Build any business on the Internet--here's how! You don't need expensive consultants (or even computer smarts) to cash in on the selling power of the Internet. Because Making More Money on the Internet shows you step-by-step how to connect to, navigate on and--most important--sell through the world's biggest "network of networks." Internet pros Alfred and Emily Glossbrenner make it easy to use the Internet's electronic storefronts, autoresponders, mailing lists, newsgroups and World Wide Web sites to begin ...
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1996 Hard cover 2nd ed. New. No dust jacket as issued. Sewn binding. Cloth over boards. 336 p. Contains: Illustrations. Audience: General/trade. slightly shelfworn & aged.

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Overview

Build any business on the Internet--here's how! You don't need expensive consultants (or even computer smarts) to cash in on the selling power of the Internet. Because Making More Money on the Internet shows you step-by-step how to connect to, navigate on and--most important--sell through the world's biggest "network of networks." Internet pros Alfred and Emily Glossbrenner make it easy to use the Internet's electronic storefronts, autoresponders, mailing lists, newsgroups and World Wide Web sites to begin selling your products immediately. They also explain how to put a catalog online, use e-mail to communicate with suppliers and customers and more. Plus, you get: major-league Web page design tips; advertising do's and don'ts; market research strategies; lists of Internet access providers; guidelines on encryption and security; case studies of successful Internet entrepreneurs; much more.

The top-selling guide to Internet marketing--now updated for Netscape, Java, and other late-breaking developments! If you want to profit from the gargantuan global marketplace that is the Internet--but aren't a computer geek--this book is just what you need: a hands-on guide filled with concise information and advice presented in language that's easy to understand, and won't insult your intelligence. The highly acclaimed previous edition became the "bible" for would-be Internet entrepreneurs. Since then, much has changed on the cyberfrontier, and this revised edition covers it all, with new emphasis on the World Wide Web. Find out how easy it is to: Set up a dazzling Web site in no time--without spending a lot of money; Navigate using hot Web browsers such as Netscape Navigator; Take advantage of new Internet security features, including those affecting credit card transactions; Use fast, efficient search engines to locate key contacts and scout the competition; Tap the Internet's unprecedented resources to sell your products and place catalogs online; Keep in touch with your customers by e-mail, and a whole lot more. This one-of-a-kind guide also includes quick-start sections to get you beyond the basics in no time and fascinating case studies and amusing anecdotes that keep you entertained.
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Product Details

  • ISBN-13: 9780070243002
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/1/1996
  • Edition description: 2ND
  • Edition number: 2
  • Pages: 336
  • Product dimensions: 7.65 (w) x 9.57 (h) x 0.91 (d)

Table of Contents

Introduction
1 How to make (or lose) a fortune online 3
2 The seven rules of successful online selling 19
3 Crucial concepts made simple 33
4 Welcome to the Internet! 45
5 The World Wide Web 65
6 Other major players 87
7 How to get connected 107
8 Making the most of e-mail 133
9 Auto-responders 157
10 Setting up your web site 169
11 Search engines & free directory listings 201
12 Making the most of newsgroups & mailing lists 213
13 Announcement services 233
14 Books & music 251
15 Business & financial services 261
16 Computer-related products 269
17 Consumer electronics 277
18 Crafts & collectibles 285
19 Food, gifts, & novelties 293
20 Multi-level marketing 303
App. A FireCrystal Consulting 311
App. B The Internet Toolkit & Glossbrenner's Choice 315
Index 325
About the Authors 331
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