BN.com Gift Guide

Making News: A Straight-Shooting Guide To Media Relations

Overview

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:

How to ensure your story will be chosen as today's news

How to gain credibility and achieve effective coverage

How to better communicate with reporters, editors and producers

How to use media coverage to ...

See more details below
Other sellers (Paperback)
  • All (8) from $1.99   
  • New (5) from $5.97   
  • Used (3) from $1.99   
Making News: A Straight-Shooting Guide to Media Relations

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$5.49
BN.com price
(Save 8%)$6.00 List Price

Overview

Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:

How to ensure your story will be chosen as today's news

How to gain credibility and achieve effective coverage

How to better communicate with reporters, editors and producers

How to use media coverage to build a distinctive brand image

Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public relations executive, Emmy Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.

PRAISE FOR DAVID HENDERSON

"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."

-Harry Smith

CBS News

"Great advice and a much-needed reality check for anyone who works with the media. Follow David's guidelines and save yourself a lot of time and energy"

-Jean Cochran

National Public Radio

"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."

-Richard Serrano

Los Angeles Times

There are so many mediocre books on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a "straight-shooting guide to media relations" and the book delivers.

-Paul Holmes,

The Holmes Report

Read More Show Less

What People Are Saying

Richard Serrano
Richard Serrano, Los Angeles Times
David Henderson has worked both sides of the street as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.
Jean Cochran
Jean Cochran, National Public Radio
Great advice and a much-needed reality check for anyone who works with the media. Follow David’s guidelines and save yourself a lot of time and energy.
Paul Holmes
Paul Holmes, The Holmes Report
There are so many mediocre books on media relations, that it's a true pleasure to come across one that lives up to the claim on its cover. David Henderson's publisher bills Making News a "straight-shooting guide to media relations" and the book delivers.
Harry Smith
Harry Smith, CBS News
Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.
Read More Show Less

Product Details

  • ISBN-13: 9781583484685
  • Publisher: iUniverse, Incorporated
  • Publication date: 4/19/2006
  • Pages: 228
  • Sales rank: 839,937
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.52 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted December 1, 2006

    'Making News' a must book for your library

    David Henderson knows public relations and 'Making News: A Straight-Shooting Guide To Media Relations' provides no nonsense, straightforward advice and guidance for the public relations professional, practitioner, student or anyone who needs to know the hows, whys and wherefores of media relations. If you want to get your message heard or learn how to get the media to pay attention, this book is for you. Henderson¿s years of experience in the business and his obvious enjoyment in assisting others are evident throughout 'Making News.' It contains the necessary information and strategies designed to get you started and well on your way to understanding what makes what you do, or sell, or manage of interest to the media and thus newsworthy. Making News is well-written and easy to read and should be a part of anyone¿s library that wants to have their message paid attention to by the media.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 19, 2006

    Best Media Relations Book I've Read

    After 22 years in the news business, the insights I gained through my years in the news trenches helped a lot when I entered the world of PR and began working with the news media from the other side. I'm the director of media relations for a national educational company and I can safely say that 'Making News' is the best book on media relations I've ever read. David Henderson has amazing credentials in news, and it shows. Every word in this book rings true, and even with my experience, I learned some things that I've already put into effect for my company. David offers advice on traditional media and 'new' media, too. My company has sent me to an expensive media relations conference for 8 straight years, and I've sat through a lot of sessions because I'm always hungry to learn another technique. I believe you'll get more out of this book than you'll get out of a $2,500 conference trip. The book is written in a very interesting and conversational style, as you would expect from a TV journalist. If making news is part of your job, or if you hire people who have 'media relations' in their job description, this book should be required reading. I've also become a regular reader of his blog. Check it out after you buy the book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 20, 2006

    A MUST HAVE GUIDE FOR BUSINESS PROFESSIONALS

    This book is an extraordinary guide to: 1) comprehending today's changing news media, 2) dealing with the media and 3) common sense approachs to those of us in any profession being better prepared for the future in the area of communications. A must read for anyone in business.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 20, 2006

    A book on media relations that delivers!

    With so many mediocre books on media relations, finally here's one that lives up to the promise of its title. 'Making News' delivers valuable insight into today's news process and pragmatic advice for generating positive media coverage.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)