Every four years since 1996, William G. Mayer edits a book of essays on the presidential nomination process. The book consists of 8 chapters, all on various aspects of that process, including the invisible primary, the Iowa caucuses, media coverage, television advertising, campaign finance, voting behavior, and the historical origins of the process. The book has two major objectives: to present a broad overview of the presidential nomination process through a detailed examination of some of its most significant components; and to showcase some of the most interesting work now being done on the politics of presidential selection.
Once again, William G. Mayer has assembled a collection of the top scholarship on the presidential selection process that will prove invaluable to neophytes and specialists, alike. This collection breaks new ground on the dynamics of the nomination contest, candidate fund-raising and televised advertising, as well as media coverage. Discussions of the Iowa caucuses and African Americans in the nomination process are especially timely for the 2008 cycle. The collection is valuable as a resource for following the 2008 contests and for understanding how the modern process has evolved both since 1968 and 1996.
March 2008 CHOICE
the work contains a rich resource of amassed survey data on nomination issues....A good, useful book for students of politics and for readers with a general interest in American elections. Summing Up: Recommended.
John F. Harris
In the drama it offers to political devotees, and the consequences it will likely impose on the entire nation, the 2008 presidential election is plainly history in the making. As a political journalist, I am enormously impressed by the roster of people William Mayer has assembled to ponder the hard questions posed by 2008, and by the answers in these pages. These are voices respected in dual arenas—well known in their discipline, and well known to political journalists like me who to turn to them for analytical perspective on the daily rush of news.
Chapter 1 The Invisible Primary in Presidential Nominations, 1980-2004 Chapter 2 The Re-Emergence of the Iowa Caucuses: A New Trend, An Aberration, or a Useful Reminder? Chapter 3 How Television Covers the Presidential Nomination Process Chapter 4 Television Advertising During the Presidential Nomination Season Chapter 5 African Americans and the Presidential Nomination process Chapter 6 Presidential Nomination Finance in the Post-BCRA Era Chapter 7 Voting in the Presidential Primaries: Lessons from Three Decades of Exit Polls Chapter 8 What the Founders Intended: Another Look at the Origins of the American Presidential Selection Process