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Ellis Cashmore's unique, multidisciplinary introduction to sport studies is completely revised, updated and enhanced to reflect the changing character of contemporary sport. Among the questions addressed in this new fourth edition, Cashmore discusses:
* cyborgization - will the human body be re-designed to meet athletic needs just as cosmetic surgery has enabled the re-design of bodies to suit aesthetic preferences?
* nature or nurture - have advances in genetic science solved the age-old question of whether great athletes are born or made, and how does this affect our understanding of competition?
* masculinities - does masculine power still dominate and, if not, what does this reveal about men in sports?
Already established as a standard text, Cashmore's challenging approach to the study of sport is now updated to include new chapters on 'The Mind of the Athlete' (a probe into the psychological qualities and processes that separate winners from also-rans), and 'The Rise And Rise Of Celebrities' (investigating the rise of celebrity culture and its effect on the status of athletes).
Original and revealing, this updated edition continues to provide a comprehensive investigation into the changing character of sport, and is essential reading for undergraduates of sociology and sports studies.
|1||Introduction : why competition excites us||1|
|2||Naturals : how evolution, culture, and our genes shape us||13|
|3||Built for action : what the human body is made of and how it works||31|
|4||Animal origins : how history turned hunter-gatherers into champions||53|
|Burning question : how old are sports?||85|
|5||The hunt for reasons : how theories help us understand sports||89|
|6||In the mind : what makes winners win and losers lose||115|
|7||Sports emasculated : why women had to break rules to get into sports||143|
|Burning question : why don't more gay athletes come out?||173|
|8||Control of the body : how science, sex, and cyborgs affect sports||177|
|9||Behind on points : why black athletes are symbols of failure||205|
|10||Champs and cheats : why attempts to eliminate drugs might prove futile||227|
|Burning question : do cheats epitomize today's sports better than fair players?||263|
|11||Not for the fainthearted : where violence in sports comes from||267|
|12||Representing the challenge : how art has influenced our appreciation of sports||295|
|13||A match made in heaven : why television and sports are inseparable||319|
|Burning question : why do we like to bet on sports?||346|
|14||At the business end : how Rupert Murdoch became the most powerful man in sports||351|
|15||The [actual symbol not reproducible] that conquered the world : why Nike was a key player in the globalization of sports||373|
|16||Buying into celebrity culture : how athletes jumped onto the A-list||397|
|Burning question : is being left-handed an advantage in sports?||423|
|17||Same rules, different game : why politics has always been a factor in international sports||427|
|18||Tomorrow's game : what an ultra-human future might bring||449|