Making the News: A Guide for Nonprofits and Activists

Making the News: A Guide for Nonprofits and Activists

by Jason Salzman, Jack Salzman
     
 

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write

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Overview

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

Editorial Reviews

Matthew Rothschild
Salzman gives you the nitty-grittythe nuts and boltsto complete in the not-so-free marketplace of ideas. —The Progressive
Columbia Journalism Review
This is a commonsense handbook for activists seeking time and space in the news media for their cases. As such, it offers a compendium of tactics that have worked. But journalists ought to read it too, because it provides a mirror's-eye view of how journalism -- really works.

Product Details

ISBN-13:
9780813368986
Publisher:
Basic Books
Publication date:
04/16/1998
Edition description:
Older Edition
Pages:
320
Product dimensions:
5.51(w) x 7.47(h) x 0.84(d)
Lexile:
1170L (what's this?)

What People are saying about this

Barsmania
A very useful how-to-guide that demystifies accessing the news media. -- Founder, Alternative Radio, Boulder, Colorado
Jeff Cohen
Marvelous. A great handbook for activist. -- Executive Director, Fairness and Accuracy in Reporting
Harvey Wasserman
A truly essential guide to making the most of organizing through the media. Every organization should have this in its tool kit.-- Senior Advisor, Greenpeace
Earth First
Salzman has written the most comprehensive media guide that I've ever seen. We use it, and if you do, I guarantee you will get results.
Danny Schechter
Instructive and inspiring...Scoop Nicker's injunction, 'If you don't like the news, go out and make your own,' has always been my mantra. Now it can be yours as well.-- Author, The more You Watch, the Less You Know

Meet the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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