Making the Web Work: Designing Effective Web Applications

Making the Web Work: Designing Effective Web Applications

by Bob Baxley
     
 

Making the Web Work is one of the first books to discuss in detail the unique challenges and issues involved in designing Web-based applications and services. The book tackles this subject on three levels by describing a structured method for prioritizing and categorizing individual design decisions, by offering a detailed analysis of various design options

Overview

Making the Web Work is one of the first books to discuss in detail the unique challenges and issues involved in designing Web-based applications and services. The book tackles this subject on three levels by describing a structured method for prioritizing and categorizing individual design decisions, by offering a detailed analysis of various design options, and by documenting established Web interface conventions. Individual chapters focus on conceptual modeling, task flow, information architecture, navigation, form design, online help, and visual design for Web applications. The book concludes with an in-depth analysis of two well-known consumer applications, Amazon.com and Ofoto.

"Applications are clearly at the heart of the future of web interaction. Bob has created a clear and compelling guide for the creation of web activities that successfully and realistically address people's needs and aspirations." --John Rheinfrank, CEO, seeSpace and Clinical Professor, Kellogg School of Management

"Although a corporation's web site can have a huge impact on their brand, image, and customer satisfaction, the unfortunate reality is that web design is not a well-understood discipline within corporate America. This book makes a compelling case for the importance of web design and provides a comprehensive framework and processes for creating web applications that are both useful and usable. Bob's real-life examples and humor make the book approachable and practical for all professionals involved in the creation of web applications." --Jennifer Bailey, Former SVP, Netscape Communications

Editorial Reviews

In Making the Web Work, Bob Baxley offers a complete framework for designing web applications and interfaces that reflect both the “big picture” and the usability details that’ll make you or break you. Baxley shows how to intelligently balance user desires, technical feasibility, and profitability right up front -- and how to translate your plans into effective site structure, behavior, and presentation.

You’ll start by learning better ways to describe your target users and the goals of your web application or site -- and going beyond conventional user research to uncover the needs and desires customers can’t yet articulate for themselves. Next, Baxley introduces a model you can use to conceive user interfaces with clarity and unity.

Baxley’s model brings together context, interface components, information architecture, viewing and navigation, help systems, layout, style, support for editing by users, and several other key elements. In nearly every case, he drills down to show how the overall model can be used to solve specific problems. For example, there’s a superb chapter on designing forms that covers everything from pacing and flow to choosing the right input controls.

The book is replete with examples and best practices taken from top sites -- ranging from eBay to Netflix, Hotmail to the checkout process here at bn.com. Baxley concludes with chapter-length case studies that lay bare the thinking that went into creating two leading e-commerce sites. Serious web designers, developers, and e-commerce marketing professionals will find this book indispensable.(Bill Camarda)

Product Details

ISBN-13:
9780735711969
Publisher:
Sams
Publication date:
11/28/2002
Pages:
474
Product dimensions:
7.40(w) x 9.00(h) x 1.10(d)

Meet the Author

Bob Baxley is a practicing designer who lives and works in Silicon Valley. Specializing in interaction design for both Web applications and services as well as desktop products, Bob has worked in a variety of corporate and startup environments. He began his career in 1990 as the designer for ClarisWorks, and later worked on a variety of projects for Adobe Systems, Apple Computer, Epiphany, NetObjects, Ameritrade, and others. Currently, Bob runs the Design and Usability teams at myCFO, a leading wealth management firm. In 1985, he received a B.A. in History and a B.S. in Radio/Television/Film from the University of Texas at Austin. He also received a Masters of Liberal Arts from Stanford University in 2000.

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