You’ll start by learning better ways to describe your target users and the goals of your web application or site -- and going beyond conventional user research to uncover the needs and desires customers can’t yet articulate for themselves. Next, Baxley introduces a model you can use to conceive user interfaces with clarity and unity.
Baxley’s model brings together context, interface components, information architecture, viewing and navigation, help systems, layout, style, support for editing by users, and several other key elements. In nearly every case, he drills down to show how the overall model can be used to solve specific problems. For example, there’s a superb chapter on designing forms that covers everything from pacing and flow to choosing the right input controls.
The book is replete with examples and best practices taken from top sites -- ranging from eBay to Netflix, Hotmail to the checkout process here at bn.com. Baxley concludes with chapter-length case studies that lay bare the thinking that went into creating two leading e-commerce sites. Serious web designers, developers, and e-commerce marketing professionals will find this book indispensable.(Bill Camarda)