Making Them Believe: How One of America's Legendary Rogues Marketed

Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

by Dan S. Kennedy, Chip Kessler
     
 

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Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his ‘fountain of youth’ –and by their wives. This book delves deeply into his Twenty-One Marketing

Overview

Dr. John Brinkley was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his ‘fountain of youth’ –and by their wives. This book delves deeply into his Twenty-One Marketing Principles, to provide to blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a ‘fountain of profits’ in just about any business! If You'd Like to—and Would Profit From—making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you!

In This Book—Discover…

Dynamic pathways to Maximum Authority—so that you are sought out and your ‘prescriptions’ accepted without question!

Two kinds of Clarity essential for marketing success—missing from most businesses

The question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition

The 3-Step Brinkley Blueprint for savvy use of media—the trap most businesspeople fall victim to

A most radical, revolutionary change to your entire approach to selling—why the sale delayed can be the sale more easily made!

The Brinkley Prescription for virtually unlimited Price Elasticity&the all-time, best-ever answer to any and every price objection

The Brinkley Secret to Being Admired—as means of attracting customers especially eager to do business with you.

Product Details

ISBN-13:
9780982379387
Publisher:
Morgan James Publishing
Publication date:
04/30/2010
Pages:
304
Sales rank:
614,462
Product dimensions:
5.40(w) x 8.50(h) x 0.90(d)

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Meet the Author

Dan S. Kennedy is a multi-millionaire serial entrepreneur; direct marketing consultant, strategic advisor and direct-response copywriter; and author of 14 business books including the popular "No B.S." series (www.NoBSBooks.com). Chip Kessler is an entrepreneur and consultant specializing in health care industries, and is married to a cousin of Dr. John Brinkley.

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