Making Videos for Money: Planning and Producing Information Videos, Commercials

Overview

Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation.

Every area of video production is expanding rapidly, and ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (17) from $1.99   
  • New (1) from $50.00   
  • Used (16) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$50.00
Seller since 2015

Feedback rating:

(217)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation.

Every area of video production is expanding rapidly, and with this growth has come an increased demand from businesses, government agencies, and nonprofit organizations for informed professional videomakers. Making Videos for Money provides specific, useful information on how to plan, write, direct, and complete client-sponsered videos successfully. The book can be used as a conprehensive how-to guide by newcomers or as a valuable resource for professionals facing the need to expand their business into profitable new areas.

Read More Show Less

Editorial Reviews

School Library Journal
YA-As our world continues to move into the digital age, there is a huge demand for video programming. This worthy successor to Making Documentary Films and Reality Videos (Holt, 1997) will enable young adults to be prepared for the revolution that is occurring as computers and television production merge. Technical explanations flow smoothly, and the personal suggestions, hints, and war stories make it obvious that the author knows his craft. From the planning process through the shoot, to post-production business methods, the book is filled with pearls of wisdom. It is flexible enough to serve as a handy guide in the field or as an instructional text in the classroom. Teens considering a career in commercial video as well as those who make videos as a hobby will benefit from this presentation.-John Kiefman, Fairfax County Public Library, VA Copyright 1999 Cahners Business Information.
Booknews
Looks beyond television technology and explains how to deal with clients and make a living, providing information on how to plan, write, direct, and complete client-sponsored videos. Contains sections on sponsored videos, planning, information videos, commercials, infomercials, and business considerations, with examples of pitfalls to avoid, excerpts from shooting scripts, and a list of useful organizations. Annotation c. by Book News, Inc., Portland, Or.
Read More Show Less

Product Details

  • ISBN-13: 9780805054415
  • Publisher: Holt, Henry & Company, Inc.
  • Publication date: 2/28/1998
  • Edition description: REV
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 5.42 (w) x 8.36 (h) x 0.93 (d)

Meet the Author

Barry Hampe, writer-director and film/video teacher, has made hundreds of videos, commercials, and infomercials and has owned production companies in Philadelphia, Honolulu, and Las Vegas.

Read More Show Less

Table of Contents

Foreword
Preface
Acknowledgments
Pt. I Sponsored Videos 3
1 The Video Market Explodes 5
2 What Videos Do Well - And What They Don't 11
3 Clients Have the Money 21
4 It Has to Sell the Audience 37
5 A Week of Nothing but Viewing Videos 47
Pt. II Planning 61
6 You Always Start with Research 63
7 Scripting Is Critical 80
8 Getting It Written 105
9 Off to a Good Start: Preproduction Planning 129
10 The People Who Make It Happen 145
Pt. III Making Information Videos 155
11 How Information Videos Are Used 157
12 How Information Videos Are Made 171
13 Finishing Off: Information Video Postproduction 187
Pt. IV Making Commercials 197
14 Analyzing Commercials 199
15 Factors Affecting Sales Success 212
16 Production and Postproduction of a Commercial 217
Pt. V Making Infomercials 229
17 Infomercials: Selling Dreams to Dreamers 231
18 Producers Talk about Making Infomercials 240
19 Infomercial Production and Postproduction 250
Pt. VI Business Considerations 257
20 Finding Clients 259
21 Do You Need a Contract? 273
22 Keeping Track of the Money - Budgets and Billing 282
App. 1 Useful Organizations and Associations 290
App. 2 Infomercial Guidelines 305
Bibliography 311
Index 313
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted February 15, 2012

    money money money

    Nothing better than making money at something you enjoy to do. In Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials by Barry Hampe, he breaks down the process so that you can transform a hobby into a business.
    The important thing to realize it is a process, you need to break it down and understand the dynamics of movie making.
    Planning, planning, planning is the vital. From location, cast, to the script are some components that need to be dissected.
    This book is a must read for those who want to get the nuts and bolts of making money for their talents.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 13, 2002

    A Must Read for every aspiring filmaker!

    This is The Book for film/video students and working professionals. It truly covers what to expect in the business and how to best survive in this competetive and exciting field. Film and Broadcasting schools teach the fundamentals of production beautifully, but they don't teach the business. This book fills that gap. It bluntly tells students and professionals that they most likely won't end up being the next Spielberg, but there's no reason why they can't have fun and make a good living in the world of entertainment and edu-tainment creation.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)