Man Appeal: Advertising, Modernism and Menswear

Man Appeal: Advertising, Modernism and Menswear

by Paul Jobling
     
 

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In this study Jobling (U. of Brighton, UK) examines the history of men's fashion advertising in print in the first half of the twentieth century. Some of the themes explored include the transition from practical to "atmospheric" appeals, the impact of market research, and the display of the male body in underwear advertising. The volume is illustrated with b&w… See more details below

Overview

In this study Jobling (U. of Brighton, UK) examines the history of men's fashion advertising in print in the first half of the twentieth century. Some of the themes explored include the transition from practical to "atmospheric" appeals, the impact of market research, and the display of the male body in underwear advertising. The volume is illustrated with b&w reproductions of ads for men's wear. Distributed in the U.S. by Palgrave Macmillan. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781845200879
Publisher:
Bloomsbury Academic
Publication date:
06/04/2005
Pages:
256
Product dimensions:
6.14(w) x 9.21(h) x 0.41(d)

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