Management by Design: Applying Design Principles to the Work Experience

Overview

Praise for Management by Design

"It's one of the great ironies in modern business that even the managers who understand the extraordinary power of design focus that concern only on their products. Managers who appreciate the centrality—and the remarkable value—of good customer experience look no further than their customers. In Management by Design, Daniel Rasmus explains how to turn this same set of tools inward—how we can focus them on our own organizations—to unlock both powerful productivity and extraordinary...

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Overview

Praise for Management by Design

"It's one of the great ironies in modern business that even the managers who understand the extraordinary power of design focus that concern only on their products. Managers who appreciate the centrality—and the remarkable value—of good customer experience look no further than their customers. In Management by Design, Daniel Rasmus explains how to turn this same set of tools inward—how we can focus them on our own organizations—to unlock both powerful productivity and extraordinary innovation. These are lessons that we in business have long needed to learn—lessons more timely, in the current climate, than ever. A must-read."
—Lawrence Wilkinson, Chairman, Heminge & Condell, and cofounder, Global Business Network

"Managers will ignore the principles of workplace design discussed in this book at their peril."
—Stephen Denning, author of The Leader's Guide to Storytelling and The Secret Language of Leadership

"Dan Rasmus has been a big thinker about knowledge and knowledge work for more than a decade. He's one of the few to realize that workplace design is far more than just architecture or furniture, but rather the entire work experience in and outside of the office. If you seek employee satisfaction, engagement, productivity, and retention—you'll find they are outcomes of the ideas in this book."
—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; author of Thinking for a Living; and coauthor of Competing on Analytics and Analytics at Work

"Rasmus makes you think—really think—about what you thought you knew. How many of our organizations are hodgepodges of 'shalts' and 'shalt nots' from HR handbooks. Doesn't work in today's world, Rasmus declares, as he weaves together the new reality forming just below our organizational vision. Managers/employers who figure out how to shape employees' experiences through mindful design will win, creating a workplace that attracts and retains the best and brightest. This book will change the way you think about business."
—Jean Floten, President, Bellevue College

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Product Details

  • ISBN-13: 9780470227510
  • Publisher: Wiley
  • Publication date: 12/7/2010
  • Series: Microsoft Executive Leadership Series
  • Edition number: 1
  • Pages: 238
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

DANIEL W. RASMUS is former director of business insights for Microsoft. Previously, he was vice president of collaboration and knowledge management research at Forrester Research. He is the author of five books, including Listening to the Future (Wiley).

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Table of Contents

Preface.

Acknowledgments.

Introduction.

Part I: Overview.

Chapter 1: Driving Forces for Workplace Change.

The Aging Workforce.

Decline of Women in the Workforce.

Millennial Attitudes toward Work.

Expectations Set by Consumer Technology.

The Benefits Retreat.

Profuse Technology and the Data Deluge.

Life-Long Learning.

Skilled Worker Shortages.

Overcoming Industrial Age Bias.

Brand Equity.

The Not Employees.

The Combined Force of Driving Forces.

Chapter 2: Why Design Matters.

Balance.

Proportion.

Rhythm and Motion.

Emphasis.

Variety.

Equitability.

Flexibility.

Simplicity.

Perceptibility.

Forgivability.

Unity.

Chapter 3: The Tools of Workplace Design.

Technology in Workplace Design.

Policy and Practice.

Space in Workplace Design.

Steward Brand and Buildings That Learn.

Building for Education at MIT.

The Changing Workplace.

Chapter 4: Exploring Design: A Methodology.

Balance.

Variety and Emphasis.

Defining Rhythm and Motion.

Applying Tools.

Perceptibility.

Chapter 5: Finding Your Balance.

Finding Balance.

Balance and Perceptibility.

Balance within the Organization.

Exploring Balance.

Chapter 6: Finding Proportion.

Highlighting for Emphasis.

Variety Is the Spice of the Workplace.

Exploring Proportion.

Chapter 7: Feeling the Rhythm and Motion.

Perceiving Time.

Schedules.

Finding a Pace.

Rhythm and Disruption.

Goals and Objectives.

Impact.

Trends and Impact.

Exploring Rhythm and Motion.

Part II: Three Lenses.

Chapter 8: Seeking Simplicity.

Simplicity in Practice.

Don’t Overcomplicate Tasks by Over-Managing.

Obfuscation and Intuition.

The Technology of Simplicity.

Keeping It Simple.

Exploring Simplicity.

Chapter 9: Designing for Flexibility.

Deconstruction.

The Networked World.

Considerations for Flexibility.

Exploring Flexibility.

Chapter 10: Taking Equitability Seriously.

Race, Religion, and Other Unmentionables.

Navigating the Divides.

Beyond the Dichotomies.

Difficult Negotiations.

Respect, Boundaries, and Mediation.

Working Together on Limiting Behavior.

Skills, Goals, and Performance.

All for One, and One for All.

Exploring Equitability.

Chapter 11: Learning to Forgive.

Rethinking Time.

Rethinking Spaces and Distance.

Learning from Diversity.

Rethinking Organization.

Embracing Uncertainty and Chaos.

Exploring Forgiveness.

Chapter 12: Perceptibility.

Access to Information.

The Right Information.

Transparency.

Reporting.

Part III: Applied Design.

Chapter 13: Deep Dive: Meetings by Design.

Balance.

Proportion.

Variety and Emphasis.

Rhythm and Movement.

Meeting the Needs of the Meeting.

Perceptibility.

Meetings by Design.

Chapter 14: Social Computing By Design.

Chapter 15: Lessons from Microsoft Netherlands.

Designing for the New World of Work.

People.

Place.

Technology.

From Design to Reality.

Chapter 16: The Future of Workplace Design.

Suggested Reading.

Notes.

About the Author.

Index.

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