Management by Design: Applying Design Principles to the Work Experience


Management by Design

In this age of consumer-obsessed business, the experience of theworker is too often neglected. In Management by Design, thatelement is finally given the attention it deserves.

With our new knowledge economy, people have increasing freedomto choose where and when they work. The best and brightest arefighting for entry to those organizations with ...

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Management by Design

In this age of consumer-obsessed business, the experience of theworker is too often neglected. In Management by Design, thatelement is finally given the attention it deserves.

With our new knowledge economy, people have increasing freedomto choose where and when they work. The best and brightest arefighting for entry to those organizations with workplaceexperiences that are engaging, inviting, and motivating.

Will your business be among them?

Timely and comprehensive, this unique book explores the premisethat one of the best ways to attract and retain the most talentedpeople—and their knowledge—is through designingenvironments that turn today's increasingly virtual workplace intoan attractive place for people to do their work, regardless oftheir employment relationship, or where and when they work.

By applying balance, proportion, and simplicity, you can createa workplace that is efficient and effective, as well as intriguingand intellectually challenging. With sound advice for maintainingthis crucial component of business, this seminal book explores:

  • How focusing on employees' work experience brings unimaginablebenefits
  • Why great experiences can turn into long-term relationships,positive brand expression, and lasting stories that reflect back onthe organization
  • Tips for starting the design process, finessing it to fitspecific needs, and putting plans into action

Based on three years of deep research on the relationshipbetween people and the environments in which they work, thisvisionary book provides you with the right tools to meet head-onthe challenges and opportunities of emerging businessenvironments.

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Product Details

  • ISBN-13: 9780470227510
  • Publisher: Wiley
  • Publication date: 12/7/2010
  • Series: Microsoft Executive Leadership Series
  • Edition number: 1
  • Pages: 238
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

DANIEL W. RASMUS is former director of business insights for Microsoft. Previously, he was vice president of collaboration and knowledge management research at Forrester Research. He is the author of five books, including Listening to the Future (Wiley).

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Table of Contents




Part I: Overview.

Chapter 1: Driving Forces for Workplace Change.

The Aging Workforce.

Decline of Women in the Workforce.

Millennial Attitudes toward Work.

Expectations Set by Consumer Technology.

The Benefits Retreat.

Profuse Technology and the Data Deluge.

Life-Long Learning.

Skilled Worker Shortages.

Overcoming Industrial Age Bias.

Brand Equity.

The Not Employees.

The Combined Force of Driving Forces.

Chapter 2: Why Design Matters.



Rhythm and Motion.









Chapter 3: The Tools of Workplace Design.

Technology in Workplace Design.

Policy and Practice.

Space in Workplace Design.

Steward Brand and Buildings That Learn.

Building for Education at MIT.

The Changing Workplace.

Chapter 4: Exploring Design: A Methodology.


Variety and Emphasis.

Defining Rhythm and Motion.

Applying Tools.


Chapter 5: Finding Your Balance.

Finding Balance.

Balance and Perceptibility.

Balance within the Organization.

Exploring Balance.

Chapter 6: Finding Proportion.

Highlighting for Emphasis.

Variety Is the Spice of the Workplace.

Exploring Proportion.

Chapter 7: Feeling the Rhythm and Motion.

Perceiving Time.


Finding a Pace.

Rhythm and Disruption.

Goals and Objectives.


Trends and Impact.

Exploring Rhythm and Motion.

Part II: Three Lenses.

Chapter 8: Seeking Simplicity.

Simplicity in Practice.

Don’t Overcomplicate Tasks by Over-Managing.

Obfuscation and Intuition.

The Technology of Simplicity.

Keeping It Simple.

Exploring Simplicity.

Chapter 9: Designing for Flexibility.


The Networked World.

Considerations for Flexibility.

Exploring Flexibility.

Chapter 10: Taking Equitability Seriously.

Race, Religion, and Other Unmentionables.

Navigating the Divides.

Beyond the Dichotomies.

Difficult Negotiations.

Respect, Boundaries, and Mediation.

Working Together on Limiting Behavior.

Skills, Goals, and Performance.

All for One, and One for All.

Exploring Equitability.

Chapter 11: Learning to Forgive.

Rethinking Time.

Rethinking Spaces and Distance.

Learning from Diversity.

Rethinking Organization.

Embracing Uncertainty and Chaos.

Exploring Forgiveness.

Chapter 12: Perceptibility.

Access to Information.

The Right Information.



Part III: Applied Design.

Chapter 13: Deep Dive: Meetings by Design.



Variety and Emphasis.

Rhythm and Movement.

Meeting the Needs of the Meeting.


Meetings by Design.

Chapter 14: Social Computing By Design.

Chapter 15: Lessons from Microsoft Netherlands.

Designing for the New World of Work.




From Design to Reality.

Chapter 16: The Future of Workplace Design.

Suggested Reading.


About the Author.


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