Management Communication / Edition 2

Management Communication / Edition 2

by Arthur H. Bell, Dayle M. Smith
     
 

ISBN-10: 0471755249

ISBN-13: 9780471755241

Pub. Date: 10/07/2005

Publisher: Wiley

Take command of your communication skills and career.

Whatever your career objectives, you’ll most likely need good communication skills to achieve your goals. With Bell and Smith’s Management Communication, 2nd Edition, you’ll build essential

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Overview

Take command of your communication skills and career.

Whatever your career objectives, you’ll most likely need good communication skills to achieve your goals. With Bell and Smith’s Management Communication, 2nd Edition, you’ll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You’ll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:

  • Adapt your communications to the specific needs of your audience.
  • Make the best use of communication technologies.
  • Prepare for intercultural communication challenges.
  • Master the art of writing persuasive letters, memos, and email.
  • Get past writer’s block.
  • Overcome the fear of public speaking.
  • Find your own writing and speaking voice.
  • Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

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Product Details

ISBN-13:
9780471755241
Publisher:
Wiley
Publication date:
10/07/2005
Series:
Business Success Guide Ser.
Edition description:
Older Edition
Pages:
560
Product dimensions:
7.48(w) x 9.41(h) x 0.81(d)

Table of Contents

Ch. 1Communication architecture for professional success3
Ch. 2A process for management writing41
Ch. 3Individual and collaborative styles for management writing67
Ch. 4Oral presentations94
Ch. 5Listening123
Ch. 6Formats and techniques for business letters139
Ch. 7Saying "yes" and "no" in correspondence167
Ch. 8Persuasive messages202
Ch. 9Effective memos and E-mail225
Ch. 10Short and long reports245
Ch. 11Proposals and business plans307
Ch. 12Graphic aids for documents and presentations329
Ch. 13The career search, resumes, and follow-up communications357
Ch. 14Guidelines for interviewees and interviewers400
Ch. 15Managing meetings and telephone work417
Ch. 16Ethics and law for management communication433
Ch. 17Gender communication453
Ch. 18Crisis communication and media relations464
Ch. 19Communication for intercultural management473

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