Management Communication / Edition 2 by Arthur H. Bell, Dayle M. Smith | | 9780471755241 | Paperback | Barnes & Noble
Management Communication / Edition 2

Management Communication / Edition 2

by Arthur H. Bell, Dayle M. Smith
     
 

ISBN-10: 0471755249

ISBN-13: 9780471755241

Pub. Date: 10/07/2005

Publisher: Wiley

Take command of your communication skills and career.

Whatever your career objectives, you’ll most likely need good communication skills to achieve your goals. With Bell and Smith’s Management Communication, 2nd Edition, you’ll build essential

Overview

Take command of your communication skills and career.

Whatever your career objectives, you’ll most likely need good communication skills to achieve your goals. With Bell and Smith’s Management Communication, 2nd Edition, you’ll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You’ll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:

  • Adapt your communications to the specific needs of your audience.
  • Make the best use of communication technologies.
  • Prepare for intercultural communication challenges.
  • Master the art of writing persuasive letters, memos, and email.
  • Get past writer’s block.
  • Overcome the fear of public speaking.
  • Find your own writing and speaking voice.
  • Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

Product Details

ISBN-13:
9780471755241
Publisher:
Wiley
Publication date:
10/07/2005
Series:
Business Success Guide Ser.
Edition description:
Older Edition
Pages:
560
Product dimensions:
7.48(w) x 9.41(h) x 0.81(d)

Table of Contents

FOUNDATIONS FOR MANAGEMENT COMMUNICATION.
Communication Directions for a New Century.
Communication Theory and Architecture.
Guidelines for Management Writing.
Management Writing Style and Collaborative Writing.
CORRESPONDENCE.
Form and Style for Business Letters.
Saying "Yes" and "No" in Letters.
Persuasive Letters.
Memos and E-Mail Messages.
REPORTING AND PROPOSING.
Short and Long Reports.
Graphic Aids.
Proposals and Business Plans.
CAREER COMMUNICATION.
The Career Search, Resumes, and Interviews.
Listening.
Gender Communication.
MANAGING ORAL COMMUNICATION.
Oral Presentations.
Managing Interviews, Meetings, and Telephone Work.
Crisis Communication and Media Relations.
GLOBAL ISSUES IN MANAGEMENT COMMUNICATION.
Communication for Intercultural Management.
Ethics and Law for Management Communication.
Appendices.
Index.

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