Management Communication: Principles and Practice / Edition 3

Management Communication: Principles and Practice / Edition 3

by Michael Hattersley, Linda McJannet
     
 

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ISBN-10: 0073525057

ISBN-13: 9780073525051

Pub. Date: 01/28/2007

Publisher: McGraw-Hill Education

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen

Overview

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Product Details

ISBN-13:
9780073525051
Publisher:
McGraw-Hill Education
Publication date:
01/28/2007
Edition description:
New Edition
Pages:
312
Sales rank:
200,129
Product dimensions:
7.10(w) x 9.60(h) x 0.60(d)
Age Range:
18 Years

Table of Contents

Part 1: Principles of Effective Communication


Chapter 1: Foundations of Management Communication


Chapter 2: Setting Goals


Case: Yellowtail Marine, Inc.


Chapter 3: Audience Analysis


Case: Weymouth Steel Corporation


Chapter 4: Point of View


Case: Smith Financial Corporation


Chapter 5: Message: Content and Argument


Case: Cuttyhunk Bank (A)


Chapter 6: Structure


Case: McGregors Ltd.Department Store


Chapter 7: Choosing Media


Case: The Timken Company


Chapter 8: Style and Tone


Case: Vanrex, Inc.

Part 2: Applications


Chapter 9: Giving and Receiving Feedback


Case: Bailey and Wick


Chapter 10: Managing Meetings


Case: Lincoln Park Redevelopment Project


Chapter 11: Communicating Change


Case: Hammermill Paper Company


Chapter 12: Communicating with External Audiences


Case A: Oxford Energy


Case B: NutraSweet


Chapter 13: Diversity and Intercultural Communication


Case A: Reed-Watkins Pharmaceuticals


Case B: International Oil


Chapter 14: Personal and Corporate Ethics


Case A: Hal of Erhardt & Company: One Audit Senior’s Dilemma


Case B: McArthur Place


Chapter 15: Electronic Communication


Case A: The E-Mail Encounter


Case B: Unifone Communications

Part 3: Technique


Chapter 16: Effective Writing


Style manual to be cross-referenced throughout the course


Chapter 17: Effective Speaking


Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course

Appendix


Case 16: Dotsworth Press


Case 17: Fair is Fair, Isn’t it?


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