Management Mistakes and Successes / Edition 10

Management Mistakes and Successes / Edition 10

by Robert F. Hartley
     
 

ISBN-10: 0470530529

ISBN-13: 9780470530528

Pub. Date: 10/18/2010

Publisher: Wiley

The Wiley Difference in Business

Drive by one simple mission—to help teachers teach and students learn—Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global

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Overview

The Wiley Difference in Business

Drive by one simple mission—to help teachers teach and students learn—Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on what we know best—providing relevant, easy to use, media rich content that promotes student success.

Most importantly, Wiley Business School content and resources represent uncompromising quality and superior service. We conduct extensive research, get student/instructor feedback, and class-test our manuscripts. Once you adopt our student-approved text, Wiley helps you through the adoption process with a dedicated Wiley Sales Representative, online and live training seminars, 24/7 technical support, and opportunities to connect with colleagues through our Wiley Faculty Network.

Backed by over 200 years of publishing history and a breadth of books published on various business topics, Wiley leads the way in helping instructors develop, implement, and assess standards within the business classroom.

Experience how the Wiley Difference in Business will help keep your course current and engage your students: www.wiley.com/college/sc/currency

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Product Details

ISBN-13:
9780470530528
Publisher:
Wiley
Publication date:
10/18/2010
Pages:
404
Sales rank:
451,245
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Related Subjects

Table of Contents

Preface.

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Airlines: “Try to Match Our Prices.”

Chapter 14 Herman Miller: A Role-Model in Leadership.

Chapter 15 Boston Beer—Can I Compete with the Big Boys?

PART VI CONTROLLING.

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.

Chapter 18 MetLife: Poorly Controlled Sales Practices.

PART VII ETHICAL MISTAKES.

Chapter 19 DaimlerChrysler: Blatant Misrepresentation.

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.

Chapter 22 Conclusions: What Can Be Learned?

Index.

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