Management Mistakes and Successes / Edition 10

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Overview

Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.
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Product Details

  • ISBN-13: 9780470530528
  • Publisher: Wiley
  • Publication date: 10/18/2010
  • Edition description: New Edition
  • Edition number: 10
  • Pages: 400
  • Sales rank: 365,014
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business Administration. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.

Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management.

His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management , and Marketing Research, followed.

In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.

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Table of Contents

Preface.

About the Author.

Chapter 1 Introduction.

PART I PLAYERS IN A TIME OF ECONOMIC CRISIS.

Chapter 2 Walmart—A Winner.

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting.

PART II GREAT COMEBACKS.

Chapter 4 Continental Airlines: Salvaging from the Ashes.

Chapter 5 Harley-Davidson: A Long-Overdue Revival.

Chapter 6 IBM: A Fading Giant Rejuvenates.

PART III ENTREPRENURIAL ADVENTURES.

Chapter 7 Google—An Entrepreneurial Juggernaut.

Chapter 8 Starbucks—A Paragon of Growth and Employee Benefits Faces Storm Clouds.

PART IV PLANNING.

Chapter 9 Euro Disney: Bungling a Successful Format.

Chapter 10 Boeing: Miscalculations on a Worldwide Scale.

Chapter 11 Vanguard: Success in Taking the Road Less Traveled.

PART V LEADERSHIP AND EXECUTION.

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her.

Chapter 13 Southwest Airlines: “Try to Match Our Prices.”

Chapter 14 Herman Miller: A Role-Model in Leadership.

Chapter 15 Boston Beer—Can I Compete with the Big Boys?

PART VI CONTROLLING.

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight.

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing.

Chapter 18 MetLife: Poorly Controlled Sales Practices.

PART VII ETHICAL MISTAKES.

Chapter 19 DaimlerChrysler: Blatant Misrepresentation.

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems.

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario.

Chapter 22 Conclusions: What Can Be Learned?

Index.

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