Management Mistakes and Successes / Edition 10

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Driven by one simple mission - to help teachers teach and students learn - Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on what we know best - providing relevant, easy to use, media rich content that promotes student success.

Most importantly, Wiley Business School content and resources represent uncompromising quality and superior service. We conduct extensive research, get student/instructor feedback, and class-test our manuscripts. Once you adopt our student-approved text, Wiley helps you through the adoption process with a dedicated Wiley Sales Representative, online and live training seminars, 24/7 technical support, and opportunities to connect with colleagues through our Wiley Faculty Network.

Backed by over 200 years of publishing history and a breadth of books published on various business topics, Wiley, leads, the way in helping instructors develop, implement, and assess standards within the business classroom.

Experience how the Wiley Difference in Business will help keep your course current and engage your students:

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Product Details

  • ISBN-13: 9780470530528
  • Publisher: Wiley
  • Publication date: 10/18/2010
  • Edition description: New Edition
  • Edition number: 10
  • Pages: 400
  • Sales rank: 585,360
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business Administration. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.

Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management.

His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management , and Marketing Research, followed.

In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.

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Table of Contents

Ch. 1 Introduction 1
Pt. I Managing change and crises 9
Ch. 2 McDonald's struggles with maturity 11
Ch. 3 Ill-handling the Firestone/Ford Explorer tire disaster 27
Ch. 4 Perrier - overresponding to a crisis 41
Ch. 5 Al Dunlap Savages Scott Paper and Sunbeam 53
Ch. 6 Johnson & Johnson's Tylenol scare : the classic masterpiece in crisis management 67
Pt. II Risks in merger mania 79
Ch. 7 Snapple : overspending for an acquisition 81
Ch. 8 DaimlerChrysler : blatant misrepresentation 95
Ch. 9 Newell Rubbermaid : a sour acquisition 111
Ch. 10 Hewlett-Packard's merger with Compaq computer : a model of success? 123
Pt. III Planning 137
Ch. 11 Euro Disney : bungling a successful format 139
Ch. 12 Coca Cola versus Pepsi : move and countermove 155
Ch. 13 Philip Morris (now Altria) changes an enduring strategy 173
Ch. 14 Vanguard : success in taking the road less traveled 189
Pt. IV Executing 201
Ch. 15 Boeing loses industry dominance to airbus 203
Ch. 16 Harley Davidson : success through a mystique 221
Ch. 17 Continental Airlines : executing a recovery 235
Ch. 18 Dell computer : rising to dominate the PC market 247
Pt. V Controlling 261
Ch. 19 United Way : where were the controls? 263
Ch. 20 Maytag : misplaced trust with a foreign subsidiary 277
Ch. 21 MetLife : deceptive sales tactics - condoned or poorly controlled? 291
Pt. VI Entrepreneurial adventures 303
Ch. 22 Boston Beer - revisited 305
Ch. 23 OfficeMax : to the end 319
Ch. 24 What can be learned? 333
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