Management Mistakes and Successes / Edition 7

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (4) from $32.15   
  • Used (9) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2015

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2008

Feedback rating:


Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by


Even corporate giants make mistakes. Now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their success. Hands-On, Devil's Advocate Exercises, and Team Debates help facilitate critical thinking regarding the discussion of various situations. Real-life corporate stories are packed with practical tips and insights that can serve you throughout your career.

In this Ninth Edition of his best-selling casebook, Robert Hartley has updated existing cases and added these six new cases: IBM: A Fading Giant Rejuvenates, Herman Miller: A Beleaguered Role Model in Leadership, Southwest Airlines: "Try to Match Our Prices", Wal-Mart: A Tottering Giant, Gateway Computer's Efforts to Stay Alive, A Hedge Fund Finds Opportunity in Two Faltering Firms: Kmart and Sears.

Read More Show Less

Product Details

  • ISBN-13: 9780471203681
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/28/2002
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 384
  • Product dimensions: 6.12 (w) x 8.68 (h) x 0.44 (d)

Meet the Author

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business Administration. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Prior to that he was at the University of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University.

Before coming into academia, he spent 13 years in retailing with the predecessor of Kmart (S. S. Kresge). J.C. Penney, and Dayton-Hudson and its Target Subsidiary. Positions held included store management, central busying, and merchandise management.

His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing, Other books, Marketing Fundamentals, Retailing, Sales Management , and Marketing Research, followed.

In 1976, the first Marketing Mistakes book was published, and it brought a new approach to case studies, making them student-friendly and more relevant to career approach to case studies, making them student-friendly and more relevant to career enhancement than existing books. In 1983, Management Mistakes was published. These books are now in the tenth and ninth editions respectively, and have been widely translated. In 1992, Professor Hartley wrote Business Ethics: Violations of the Public Trusts, and Business Ethics Mistakes and Successes was published in 2005. He is listed in Who's Who in America and Who's Who in the World.

Read More Show Less

Table of Contents

Ch. 1 Introduction 1
Pt. I Managing change and crises 9
Ch. 2 McDonald's struggles with maturity 11
Ch. 3 Ill-handling the Firestone/Ford Explorer tire disaster 27
Ch. 4 Perrier - overresponding to a crisis 41
Ch. 5 Al Dunlap Savages Scott Paper and Sunbeam 53
Ch. 6 Johnson & Johnson's Tylenol scare : the classic masterpiece in crisis management 67
Pt. II Risks in merger mania 79
Ch. 7 Snapple : overspending for an acquisition 81
Ch. 8 DaimlerChrysler : blatant misrepresentation 95
Ch. 9 Newell Rubbermaid : a sour acquisition 111
Ch. 10 Hewlett-Packard's merger with Compaq computer : a model of success? 123
Pt. III Planning 137
Ch. 11 Euro Disney : bungling a successful format 139
Ch. 12 Coca Cola versus Pepsi : move and countermove 155
Ch. 13 Philip Morris (now Altria) changes an enduring strategy 173
Ch. 14 Vanguard : success in taking the road less traveled 189
Pt. IV Executing 201
Ch. 15 Boeing loses industry dominance to airbus 203
Ch. 16 Harley Davidson : success through a mystique 221
Ch. 17 Continental Airlines : executing a recovery 235
Ch. 18 Dell computer : rising to dominate the PC market 247
Pt. V Controlling 261
Ch. 19 United Way : where were the controls? 263
Ch. 20 Maytag : misplaced trust with a foreign subsidiary 277
Ch. 21 MetLife : deceptive sales tactics - condoned or poorly controlled? 291
Pt. VI Entrepreneurial adventures 303
Ch. 22 Boston Beer - revisited 305
Ch. 23 OfficeMax : to the end 319
Ch. 24 What can be learned? 333
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)