Management Mistakes and Successes / Edition 8

Management Mistakes and Successes / Edition 8

by Robert F. Hartley
     
 

ISBN-10: 047166202X

ISBN-13: 9780471662020

Pub. Date: 07/28/2004

Publisher: Wiley

Driven by one simple mission - to help teachers teach and students learn - Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on

Overview

Driven by one simple mission - to help teachers teach and students learn - Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on what we know best - providing relevant, easy to use, media rich content that promotes student success.

Most importantly, Wiley Business School content and resources represent uncompromising quality and superior service. We conduct extensive research, get student/instructor feedback, and class-test our manuscripts. Once you adopt our student-approved text, Wiley helps you through the adoption process with a dedicated Wiley Sales Representative, online and live training seminars, 24/7 technical support, and opportunities to connect with colleagues through our Wiley Faculty Network.

Backed by over 200 years of publishing history and a breadth of books published on various business topics, Wiley, leads, the way in helping instructors develop, implement, and assess standards within the business classroom.

Experience how the Wiley Difference in Business will help keep your course current and engage your students:

Product Details

ISBN-13:
9780471662020
Publisher:
Wiley
Publication date:
07/28/2004
Edition description:
Older Edition
Pages:
368
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Table of Contents

Preface v

About the Author ix

Chapter 1 Introduction 1

Part I Players in a Time of Economic Crisis 9

Chapter 2 Walmart-A Winner 11

Chapter 3 Procter & Gamble: An Old Strategy Is Found Wanting 31

Part II Great Comebacks 43

Chapter 4 Continental Airlines: Salvaging from the Ashes 45

Chapter 5 Harley-Davidson: A Long-Overdue Revival 61

Chapter 6 IBM: A Fading Giant Rejuvenates 77

Part III Entreprenurial Adventures 97

Chapter 7 Google-An Entrepreneurial Juggernaut 99

Chapter 8 Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds 119

Part IV Planning 137

Chapter 9 Euro Disney: Bungling a Successful Format 139

Chapter 10 Boeing: Miscalculations on a Worldwide Scale 157

Chapter 11 Vanguard: Success in Taking the Road Less Traveled 179

Part V Leadership and Execution 193

Chapter 12 Hewlett-Packard Under Carly Fiorina, and After Her 195

Chapter 13 Southwest Airlines: "Try to Match Our Prices" 213

Chapter 14 Herman Miller: A Role-Model in Leadership 233

Chapter 15 Boston Beer-Can I Compete with the Big Boys? 247

Part VI Controlling 261

Chapter 16 United Way: A Not-for-Profit Organization Also Needs Controls and Oversight 263

Chapter 17 Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing 275

Chapter 18 MetLife: Poorly Controlled Sales Practices 291

Part VII Ethical Mistakes 305

Chapter 19 DaimlerChrysler: Blantant Misrepresentation 307

Chapter 20 Merck's Vioxx: A Catastrophe and Other Problems 325

Chapter 21 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario 341

Chapter 22 Conclusions: What Can Be Learned? 355

Index 373

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