Management Mistakes and Successes / Edition 8

Management Mistakes and Successes / Edition 8

by Robert F. Hartley
     
 

ISBN-10: 047166202X

ISBN-13: 9780471662020

Pub. Date: 07/28/2004

Publisher: Wiley

Driven by one simple mission - to help teachers teach and students learn - Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on

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Overview

Driven by one simple mission - to help teachers teach and students learn - Wiley provides current solutions in flexible formats that seamlessly integrate into your business courses.

Think of Wiley Business when you need core Business School content or need to address hot topics such as Currency, Global Issues, Sustainability, and Learning Outcomes. We focus on what we know best - providing relevant, easy to use, media rich content that promotes student success.

Most importantly, Wiley Business School content and resources represent uncompromising quality and superior service. We conduct extensive research, get student/instructor feedback, and class-test our manuscripts. Once you adopt our student-approved text, Wiley helps you through the adoption process with a dedicated Wiley Sales Representative, online and live training seminars, 24/7 technical support, and opportunities to connect with colleagues through our Wiley Faculty Network.

Backed by over 200 years of publishing history and a breadth of books published on various business topics, Wiley, leads, the way in helping instructors develop, implement, and assess standards within the business classroom.

Experience how the Wiley Difference in Business will help keep your course current and engage your students:

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Product Details

ISBN-13:
9780471662020
Publisher:
Wiley
Publication date:
07/28/2004
Edition description:
Older Edition
Pages:
368
Product dimensions:
5.90(w) x 8.90(h) x 0.50(d)

Table of Contents

Ch. 1Introduction1
Pt. IManaging change and crises9
Ch. 2McDonald's struggles with maturity11
Ch. 3Ill-handling the Firestone/Ford Explorer tire disaster27
Ch. 4Perrier - overresponding to a crisis41
Ch. 5Al Dunlap Savages Scott Paper and Sunbeam53
Ch. 6Johnson & Johnson's Tylenol scare : the classic masterpiece in crisis management67
Pt. IIRisks in merger mania79
Ch. 7Snapple : overspending for an acquisition81
Ch. 8DaimlerChrysler : blatant misrepresentation95
Ch. 9Newell Rubbermaid : a sour acquisition111
Ch. 10Hewlett-Packard's merger with Compaq computer : a model of success?123
Pt. IIIPlanning137
Ch. 11Euro Disney : bungling a successful format139
Ch. 12Coca Cola versus Pepsi : move and countermove155
Ch. 13Philip Morris (now Altria) changes an enduring strategy173
Ch. 14Vanguard : success in taking the road less traveled189
Pt. IVExecuting201
Ch. 15Boeing loses industry dominance to airbus203
Ch. 16Harley Davidson : success through a mystique221
Ch. 17Continental Airlines : executing a recovery235
Ch. 18Dell computer : rising to dominate the PC market247
Pt. VControlling261
Ch. 19United Way : where were the controls?263
Ch. 20Maytag : misplaced trust with a foreign subsidiary277
Ch. 21MetLife : deceptive sales tactics - condoned or poorly controlled?291
Pt. VIEntrepreneurial adventures303
Ch. 22Boston Beer - revisited305
Ch. 23OfficeMax : to the end319
Ch. 24What can be learned?333

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