Management Mistakes and Successes / Edition 7

Management Mistakes and Successes / Edition 7

by Robert F. Hartley
     
 

ISBN-10: 0471203688

ISBN-13: 9780471203681

Pub. Date: 06/28/2002

Publisher: Wiley

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.

• Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.

Overview

This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.

• Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.

Product Details

ISBN-13:
9780471203681
Publisher:
Wiley
Publication date:
06/28/2002
Edition description:
Older Edition
Pages:
384
Product dimensions:
6.12(w) x 8.68(h) x 0.44(d)

Table of Contents

1. Introduction.

Part I: Perils of Merger Mania.

2. DaimlerChrysler-Merger of Equals?

3. Snapple: A Story of Acquisition.

4. Maytag: Leaving a Foreign Subsidiary Free as a Bird.

Part II: Change and Crisis Management.

5. Scott Paper, Sunbeam, and Al Dunlap.

6. Herman Miller-Change Management for a Role Model.

7. Perrier: Poor Handling of Adversity.

8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare.

Part III: Great Comebacks.

9. Continental Airlines: From the Ashes.

10. Harley Davidson: At Last.

11. IBM: A Recovered Giant.

Part IV: Planning Blunders and Successes.

12. Euro Disney: Bungling a Successful Format.

13. Coca-Cola's Classic Planning Miscalculation.

14. Vanguard: Success in Taking the Road Less Traveled.

Part V: Leadership and Strategy Execution.

15. When Will They Ever Learn?—High-Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier

16. Boeing Can't Handle Success.

17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable.

Part VI: Control Weaknesses and Strengths

18. United Way: Where Were the Controls?

19. Met Life: Deceptive Sales Tactics—Condoned or Poorly Controlled?

20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged.

Part VII: Entrepreneurial Adventures

21. Office Max: Grasping the Ring.

22. Boston Beer: Leading the Microbrewers.

Part VIII: Lapses in Ethical and Social Responsibility.

23. ADM: Price Fixing, Political Cronyism, and a Whistleblower.

24. The Great Firestone/Ford Tire Disaster.

Part IX: Conclusions.

25. What Can Be Learned?

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