Part I: Perils of Merger Mania.
2. DaimlerChrysler-Merger of Equals?
3. Snapple: A Story of Acquisition.
4. Maytag: Leaving a Foreign Subsidiary Free as a Bird.
Part II: Change and Crisis Management.
5. Scott Paper, Sunbeam, and Al Dunlap.
6. Herman Miller-Change Management for a Role Model.
7. Perrier: Poor Handling of Adversity.
8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare.
Part III: Great Comebacks.
9. Continental Airlines: From the Ashes.
10. Harley Davidson: At Last.
11. IBM: A Recovered Giant.
Part IV: Planning Blunders and Successes.
12. Euro Disney: Bungling a Successful Format.
13. Coca-Cola's Classic Planning Miscalculation.
14. Vanguard: Success in Taking the Road Less Traveled.
Part V: Leadership and Strategy Execution.
15. When Will They Ever Learn?High-Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier
16. Boeing Can't Handle Success.
17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable.
Part VI: Control Weaknesses and Strengths
18. United Way: Where Were the Controls?
19. Met Life: Deceptive Sales TacticsCondoned or Poorly Controlled?
20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged.
Part VII: Entrepreneurial Adventures
21. Office Max: Grasping the Ring.
22. Boston Beer: Leading the Microbrewers.
Part VIII: Lapses in Ethical and Social Responsibility.
23. ADM: Price Fixing, Political Cronyism, and a Whistleblower.
24. The Great Firestone/Ford Tire Disaster.
Part IX: Conclusions.
25. What Can Be Learned?