Management of Electronic Media / Edition 2

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2001 Hardcover 2nd Edition. BRAND SPANKIN' NEW IN SHRINKWRAP! ! SHIPS W/IN 24 HOURS! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return ... Policy! Read more Show Less

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Overview

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

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Editorial Reviews

Booknews
A guide to management in the radio, television, cable, and telecommunications industries, primarily for undergraduates and graduate students. Albarran (U. of North Texas) covers topics including partnerships, alliances, and mergers and acquisitions; ethics; management theory; financial management; identifying target markets and audiences; programming strategies; marketing; and government regulation. The latest edition adds chapters on news and newsroom management and the Internet and electronic media. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780534561918
  • Publisher: Wadsworth
  • Publication date: 8/28/2001
  • Series: Radio/TV/Film Series
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 336

Table of Contents

Preface. 1. Managing in the Electronic Media. 2. Strategic Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Understanding Markets and Audiences. 8. Programming Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on the Electronic Media Management. 12. The Internet and Electronic Media Management. Glossary. Abbreviations & Acronyms. Index.

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