Management of Electronic Media / Edition 2

Management of Electronic Media / Edition 2

by Alan B. Albarran
     
 

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and

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Overview

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Product Details

ISBN-13:
9780534561918
Publisher:
Wadsworth
Publication date:
08/28/2001
Series:
Radio/TV/Film Series
Edition description:
Older Edition
Pages:
336
Product dimensions:
7.48(w) x 9.45(h) x (d)

Meet the Author

Table of Contents

Preface. 1. Managing in the Electronic Media. 2. Strategic Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Understanding Markets and Audiences. 8. Programming Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on the Electronic Media Management. 12. The Internet and Electronic Media Management. Glossary. Abbreviations & Acronyms. Index.

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