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The Management of Technology and Innovation: A Strategic Approach / Edition 2
     

The Management of Technology and Innovation: A Strategic Approach / Edition 2

by Margaret A. White, Garry D. Bruton
 

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ISBN-10: 0538478225

ISBN-13: 9780538478229

Pub. Date: 08/03/2010

Publisher: Cengage Learning


THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall

Overview


THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Product Details

ISBN-13:
9780538478229
Publisher:
Cengage Learning
Publication date:
08/03/2010
Edition description:
Older Edition
Pages:
416
Product dimensions:
7.30(w) x 9.00(h) x 0.70(d)

Table of Contents


Part I: LAYING THE FOUNDATION. General Electric: Changing with the Times. 1. Management of Technology and Innovation: An Overview. 2. Strategy Process and the Management of Technology and Innovation. Appendix 1: Social Responsibility and the Management of Technology and Innovation. Part II: INNOVATION: INTERNAL STRATEGY. GlaxoSmithKline: Successful Internal Innovation. 3. Innovation: Planning. 4. Internal Innovation: Implementation. 5. Innovation: Evaluation and Control. Appendix 2: Innovation: Project Management and New Product Development. Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY. Acer Group: A Family of Brands. 6. Obtaining Technology: Planning. 7. Obtaining Technology: Implementation. 8. Obtaining Technology: Evaluation and Control. Appendix 3: Managing Platforms and Portfolios of Technology. Part IV: BUILDING STRATEGIC MTI SUCCESS. Google: A Pattern of Success. 9. Building Capabilities for MTI Success. 10. Organizational Learning and Knowledge Management. Appendix 4: Waves of Innovation and Predicting the Future.

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