The Manager in the International Economy / Edition 7by Raymond Vernon, Subramanian Rangan, Louis T. Wells
Pub. Date: 10/23/1995
Publisher: Prentice Hall Professional Technical Reference
The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.
- Prentice Hall Professional Technical Reference
- Publication date:
- Edition description:
- 7th ed
- Product dimensions:
- 7.26(w) x 8.32(h) x 0.90(d)
Table of Contents1. The International Economy: A Manager's Perspective.
I. THE ENTERPRISE FROM WITHIN.2. Going Multinational: Firm Motives and Characteristics.
3. Managing the Multinational: Goals and Strategies.
4. Managing the Multinational: Organizations and Networks.
5. National Units in Multinational Networks.
II. THE ENTERPRISE AND THE NATION.6. Comparing National Economies.
7. Exploring National Policies.
III. THE INTERNATIONAL ENVIRONMENT.8. The National Economy in an International Setting.
9. International Money Markets.
10. The International Rules of the Game: Money.
11. The International Rules of the Game: Goods and Services.
IV. CASES.Balance-of-Payments Exercises.
Lotus Development Corporation: Entering International Markets.
Gerber Products Company: Investing in the New Poland.
Xerox and Fuji Xerox.
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division.
The Global Computer Industry.
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A).
Volkswagen de Mexico's North American Strategy (A).
The Foreign Exchange Market: Background Note and Problem Set.
CIBA-GEIGY AG: Impact of Inflation andCurrency Fluctuations.
Pfizer: Protecting Intellectual Property in a Global Marketplace.
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