The Manager in the International Economy / Edition 7

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Overview

The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Presents a coherent view of the history and evolution of international business; discusses the economic ideas that managers commonly encounter in interactions with governments and institutions; enhances the manager's understanding of the motives behind government interventions and the implications of intervention; provides an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA.
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Product Details

  • ISBN-13: 9780132325394
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 10/23/1995
  • Edition description: 7th ed
  • Edition number: 7
  • Pages: 498
  • Product dimensions: 7.26 (w) x 8.32 (h) x 0.90 (d)

Table of Contents

Ch. 1 The International Economy: A Manager's Perspective 1
Ch. 2 Going Multinational: Firm Motives and Characteristics 27
Ch. 3 Managing the Multinational: Goals and Strategies 48
Ch. 4 Managing the Multinational: Organizations and Networks 65
Ch. 5 National Units in Multinational Networks 91
Ch. 6 Comparing National Economies 107
Ch. 7 Exploring National Policies 123
Ch. 8 The National Economy in an International Setting 148
Ch. 9 International Money Markets 168
Ch. 10 The International Rules of the Game: Money 178
Ch. 11 The International Rules of the Game: Goods and Services 190
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