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Tag line: Teaching Managerial Accounting in the Context of Business
Whitecotton 1e addresses the reality of students taking the managerial accounting course: the majority of them will not become accounting majors and accountants; instead they will use accounting information in their professional lives to make business decisions. Therefore, the greatest challenges instructors have are to engage these students in the managerial accounting course, keep the students motivated throughout the course, and teach them accounting in a way that connects conceptual understanding to the real world, so students will be able to analyze and apply their managerial accounting knowledge successfully in careers as managers in the world of business. Whitecotton 1e will engage and motivate students by presenting accounting in the context of real, recognizable companies like Starbucks, Mattel, and Tombstone Pizza, then integrate those companies throughout the chapters. This will allow students to see accounting information being used to make real business decisions in companies that are part of their lives, helping them connect their learning to the real world.
Chapter 1 Introduction to Managerial AccountingTombstone PizzaChapter 2 Job-Order CostingToll Brothers, IncChapter 3 Process CostingCK MondaviChpater 4 Activity-Based Cost ManagementToyota Motor CompanyChapter 5 Cost Behavior and EstimationStarbucksChapter 6 Cost-Volume-Profit AnalysisStarbucksChapter 7 Incremental Analysis for Short-Term Decision MakingMattelChapter 8 Capital Budgeting for Long-Term Investment DecisionsMattelChapter 9 Budgeting and PlanningCold Stone CreameryChapter 10 Controlling with Standard Costs and VariancesCold Stone CreameryChapter 11 Decentralized Performance Evaluation and the Balanced ScorecardBlockbusterChapter 12 Statement of Cash FlowsUnder ArmorChapter 13 Financial Statement AnalysisLowe’s Home Improvement