Managerial Economics &Amp; Business Strategy / Edition 8

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More About This Textbook

Overview

Baye and Prince&#39s bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill&#39s Connect Plus platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart&#39s adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
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Product Details

  • ISBN-13: 9780073523224
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 3/1/2013
  • Edition description: New Edition
  • Edition number: 8
  • Pages: 640
  • Sales rank: 176,158
  • Product dimensions: 7.10 (w) x 9.20 (h) x 1.20 (d)

Table of Contents

1. The Fundamentals of Managerial Economics

2. Market Forces: Demand and Supply

3. Quantitative Demand Analysis

4. The Theory of Individual Behavior

5. The Production Process and Costs

6. The Organisation of the Firm

7. The Nature of Industry

8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9. Basic Oligopoly Models

10. Game Theory: Inside Oligopoly

11. Pricing Strategies for Firms with Market Power

12. The Economics of Information

13. Advanced Topics in Business Strategy

14. A Manager&#39s Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 22, 2013

    Doesn't work on a tablet

    Yeah paid 153 and can't open it on my tablet... works on the computer... what good that does though huh? The point was to read it on my tablet..

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