Managerial Economics and Business Strategy / Edition 7

Managerial Economics and Business Strategy / Edition 7

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by Michael Baye
     
 

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ISBN-10: 0071267441

ISBN-13: 9780071267441

Pub. Date: 01/01/2010

Publisher: McGraw-Hill Companies, The

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of

Overview

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Product Details

ISBN-13:
9780071267441
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/2010
Pages:
672

Table of Contents


Chapter 1: The Fundamentals of Managerial Economics

Chapter 2: Market Forces: Demand and Supply

Chapter 3: Quantitative Demand Analysis

Chapter 4: The Theory of Individual Behavior

Chapter 5: The Production Process and Costs

Chapter 6: The Organization of the Firm

Chapter 7: The Nature of Industry

Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

Chapter 9: Basic Oligopoly Models

Chapter 10: Game Theory: Inside Oligopoly

Chapter 11: Pricing Strategies for Firms with Market Power

Chapter 12: The Economics of Information

Chapter 13: Advanced Topics in Business Strategy

Chapter 14: A Manager’s Guide to Government in the Marketplace

Case Study: Challenges at Time Warner: A Case Study in Business Strategy

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