Managerial Economics: Theory, Applications, and Cases / Edition 4

Managerial Economics: Theory, Applications, and Cases / Edition 4

by Edwin Mansfield, Mansfield
     
 

ISBN-10: 0393973158

ISBN-13: 9780393973150

Pub. Date: 01/28/1999

Publisher: Norton, W. W. & Company, Inc.

The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while…  See more details below

Overview

The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.

Author Biography: W. Bruce Allenis professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. Edwin Mansfield was a longtime professor of economics at the University of Pennsylvania. His textbooks have been a staple in economics courses at thousands of colleges and universities around the world.

Read More

Product Details

ISBN-13:
9780393973150
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
01/28/1999
Edition description:
Older Edition
Pages:
600
Product dimensions:
6.90(w) x 9.50(h) x 1.36(d)

Related Subjects

Table of Contents

Preface
Ch. 1Introduction to Managerial Economics3
Ch. 2Optimization Techniques33
Ch. 3Demand Theory77
Ch. 4Consumer Behavior and Rational Choice112
Ch. 5Estimating Demand Functions134
Ch. 6Business and Economic Forecasting178
Ch. 7Production Theory215
Ch. 8Technological Change and Industrial Innovation264
Ch. 9The Analysis of Costs295
Ch. 10Linear Programming343
Ch. 11Perfect Competition, Monopoly, and Monopolistic Competition385
Ch. 12Oligopoly433
Ch. 13Game Theory452
Ch. 14Pricing Techniques478
Ch. 15Risk Analysis521
Ch. 16Capital Budgeting561
Ch. 17Government and Business593
Ch. 18Managerial Economics: Taking a Global View631
App. ADiscounting and Present ValuesA-1
App. BThe Normal, t, and F DistributionsA-8
Photo CreditsA-65
IndexA-67

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >