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Managerial Economics: Theory, Applications, and Cases / Edition 4

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Overview

The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigelt—all of the University of Pennsylvania's Wharton School—have prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.

Author Biography: W. Bruce Allenis professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Neil A. Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. Edwin Mansfield was a longtime professor of economics at the University of Pennsylvania. His textbooks have been a staple in economics courses at thousands of colleges and universities around the world.

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Product Details

  • ISBN-13: 9780393973150
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 1/28/1999
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 600
  • Product dimensions: 6.90 (w) x 9.50 (h) x 1.36 (d)

Table of Contents

Preface
Ch. 1 Introduction to Managerial Economics 3
Ch. 2 Optimization Techniques 33
Ch. 3 Demand Theory 77
Ch. 4 Consumer Behavior and Rational Choice 112
Ch. 5 Estimating Demand Functions 134
Ch. 6 Business and Economic Forecasting 178
Ch. 7 Production Theory 215
Ch. 8 Technological Change and Industrial Innovation 264
Ch. 9 The Analysis of Costs 295
Ch. 10 Linear Programming 343
Ch. 11 Perfect Competition, Monopoly, and Monopolistic Competition 385
Ch. 12 Oligopoly 433
Ch. 13 Game Theory 452
Ch. 14 Pricing Techniques 478
Ch. 15 Risk Analysis 521
Ch. 16 Capital Budgeting 561
Ch. 17 Government and Business 593
Ch. 18 Managerial Economics: Taking a Global View 631
App. A Discounting and Present Values A-1
App. B The Normal, t, and F Distributions A-8
Photo Credits A-65
Index A-67
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