Managerial Economics For Dummies

( 1 )

Overview

The easy way to make sense of managerial economics

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

Managerial Economics For Dummies gives you a better understanding of all the major concepts ...

See more details below
Paperback
$21.16
BN.com price
(Save 21%)$26.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (19) from $9.83   
  • New (15) from $9.98   
  • Used (4) from $9.83   

Overview

The easy way to make sense of managerial economics

Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.

Managerial Economics For Dummies gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.

  • Tracks to a typical Managerial Economics course
  • Includes easy-to-understand explanations and examples
  • Serves as a valuable classroom supplement

If you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

Read More Show Less

Product Details

  • ISBN-13: 9781118412046
  • Publisher: Wiley
  • Publication date: 3/4/2013
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 384
  • Sales rank: 1,355,432
  • Product dimensions: 7.40 (w) x 9.20 (h) x 1.00 (d)

Meet the Author

Robert Graham, PhD, is a Professor of Economics with an extensive administrative background, serving for three-and-a-half years as the Interim Vice President and Dean of Academic Affairs at Hanover College.

Read More Show Less

Table of Contents

Introduction 1

Part I: The Nature of Managerial Economics 9

Chapter 1: Managerial Economics: Taking Care of Business 11

Chapter 2: Supply and Demand: You Have What Consumers Want 23

Chapter 3: Calculus, Optimization, and You 39

Part II: Considering What Side You’re On in the Decision-Making Process 55

Chapter 4: Using the Elasticity Shortcut 57

Chapter 5: Consumer Behavior: A Market for Anything? 73

Chapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91

Chapter 7: Innovation and Technological Change: The Future Is Now 109

Chapter 8: Production Costs: Where Less Is More 121

Part III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137

Chapter 9: Limited Decision-Making in Perfect Competition 139

Chapter 10: Monopoly: Decision-Making Without Rivals 161

Chapter 11: Oligopoly: I Need You 181

Chapter 12: Game Theory: Fun Only if You Win 203

Chapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223

Chapter 14: Increasing Revenue with Advanced Pricing Strategies 235

Part IV: Anticipating Surprises: Risk and Uncertainty 261

Chapter 15: Risk Analysis: Walking Through the Fog 263

Chapter 16: Using Capital Budgeting to Prepare for the Future 285

Chapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299

Chapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315

Part V: The Part of Tens 333

Chapter 19: Ten Critical Concepts 335

Chapter 20: Ten Managerial Mistakes and How to Avoid Them 343

Index 351

Read More Show Less

Customer Reviews

Average Rating 1
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted June 6, 2013

    Never buy a book for dummies or idiots, you are better than that

    Never buy a book for dummies or idiots, you are better than that.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)