Managerial Economics in a Global Economy / Edition 7

Managerial Economics in a Global Economy / Edition 7

by Dominick Salvatore
     
 

ISBN-10: 0199811784

ISBN-13: 9780199811786

Pub. Date: 07/22/2011

Publisher: Oxford University Press, USA

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration

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Overview

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Seventh Edition, is ideal for undergraduate and MBA courses in managerial economics. Thoroughly adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

FEATURES:

* Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter
* Demonstrates how firms actually reach managerial decisions with 122 real-world case studies and 11 more extensive integrating studies, along with additional case studies and applications on the Companion Website
* Prominently features those tools of decision making, such as spreadsheet applications, that are so in demand by students
* Introduces many new and exciting topics, including firm architecture, firm governance, and business ethics; Porter's strategic framework and the evolution of the creative firm; electronic commerce and risk management; and more
* Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus

NEW TO THIS EDITION:

* Extensive revisions to every chapter that consider the consequences and lessons of the 2008 global financial crisis
* A new Chapter 2: Demand, Supply, and Equilibrium Analysis, to refresh students on relevant principles of economic analysis
* Expanded coverage of spreadsheets and Microsoft Excel, including new appendices and spreadsheet-based problems in every chapter
* Nearly 80 new or completely updated case studies and 5 new integrating case studies
* An updated and expanded Companion Website at www.oup.com/us/salvatore featuring student resources: an online study guide, an extra chapter on linear programming, and additional case studies
* An extensive instructor ancillary package, including online resources, making this text the perfect choice for lecture-based, online, or hybrid managerial economics courses

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Product Details

ISBN-13:
9780199811786
Publisher:
Oxford University Press, USA
Publication date:
07/22/2011
Edition description:
Older Edition
Pages:
784
Product dimensions:
7.80(w) x 9.40(h) x 1.30(d)

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