Managerial Economics / Edition 3

Paperback (Print)
Rent
Rent from BN.com
$39.38
(Save 62%)
Eligible for FREE SHIPPING details
Usually ships within 24 hours details
Est. Return Date: 07/22/2013
FREE return shipping at the end of rental period How Textbook Rentals Work
Buy New
Buy New from BN.com
$88.63
(Save 14%)
Used and New from Other Sellers
Used and New from Other Sellers
from $7.11
Usually ships in 1-2 business days
(Save 93%)
Other sellers (Paperback)
  • All (13) from $7.11   
  • New (3) from $62.84   
  • Used (10) from $7.11   

More About This Textbook

Overview

Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field.

  • Written for managers rather than economists
  • Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions
  • New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
  • Uses mathematics only where necessary
  • Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions
  • A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors
Read More Show Less

Product Details

  • ISBN-13: 9781405160476
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/28/2007
  • Edition description: Revised
  • Edition number: 3
  • Pages: 496
  • Sales rank: 821,004
  • Product dimensions: 6.80 (w) x 9.70 (h) x 1.10 (d)

Meet the Author

Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985–96) and the Hong Kong University of Science & Technology (1993–6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Management Science, and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of The Telecommunications Act of 1996: The “Costs" of Managed Competition (2000).

Read More Show Less

Table of Contents

Preface.

1. Introduction to Managerial Economics.

Part I: Competitive Markets.

2. Demand.

3. Elasticity.

4. Supply.

5. Competitive Markets.

6. Economic Efficiency.

Part II: Market Power.

7. Costs.

8. Monopoly.

9. Pricing.

10. Strategic Thinking.

11. Oligopoly.

Part III: Imperfect Markets.

12. Externalities.

13. Asymmetric Information.

14. Incentives and Organization.

15. Regulation.

Answers to Progress Checks and Selected Review Questions.

Index of Companies and Organizations.

Subject Index

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)