Managerial Economics: Applications, Strategy and Tactics (with InfoApps 2-Semester Printed Access Card) / Edition 12by James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Pub. Date: 08/03/2010
Publisher: Cengage Learning
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real
Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.
Table of Contents
PART I. INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. 2A. Differential Calculus Techniques in Management. PART II. DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. PART III. PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV. PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, & Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Game-Theoretic Rivalry: Best-Practice Tactics. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. 14A. Revenue Management. PART V. ORGANIZATIONAL ARCHITECTURE AND REGULATION OF BUSINESS. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendix A. The Time Value of Money. Appendix B. Tables. Check Answers to Selected End-of-Chapter Exercises. Index. Web Appendix A: Consumer Choice Using Indifference Curve Analysis Web Appendix B: International Parity Conditions. Web Appendix C: Production Decisions and Linear Programming. Web Appendix D:Capacity Planning and Pricing against a Low-Cost Competitor: A Case Study. Web Appendix E: Pricing of Joint Products and Transfer Pricing.
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