Managerial Economics: Applications, Strategy and Tactics

Managerial Economics: Applications, Strategy and Tactics

by James R. McGuigan, R. Charles Moyer
     
 

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This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book

Overview

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Editorial Reviews

Booknews
Organized around twin themes of product-line rivalry and shareholder wealth maximization, this book provides the analytic tools and managerial insights essential to the analysis and solution of those problems that have significant economic consequences, both for the firm and society at large. Chapters focus on basic economic concepts, demand, forecasting, production, cost, pricing, output decisions, investment, and risk management. Specific attention is given to issues like demand analysis and estimation, managing exports, cost theory, pure and monopolistic competition, competitive markets, oligopoly, and government regulation. The authors include academics and consultants with private firms. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780314012203
Publisher:
West Group
Publication date:
10/28/1993
Edition description:
6th ed
Pages:
650

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Meet the Author

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. McGuigan received his undergraduate degree from Carnegie-Mellon University. He earned an MBA at the Graduate School of Business at the University of Chicago and his PhD from the University of Pittsburgh. In addition to his interests in economics, he has coauthored books on financial management. His research articles on options have been published in the JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS.

R. Charles Moyer earned his BA in Economics from Howard University and his MBA and PhD in Finance and Managerial Economics from the University of Pittsburgh. Professor Moyer is Dean of the College of Business and Public Administration at the University of Louisville. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Professor Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Professor Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals including FINANCIAL MANAGEMENT, JOURNAL OF FINANCIAL AND QUANTITATIVE ANALYSIS, JOURNAL OF FINANCE,FINANCIAL REVIEW, JOURNAL OF FINANCIAL RESEARCH, INTERNATIONAL JOURNAL OF FORECASTING, JOURNAL OF ECONOMICS AND BUSINESS, and JOURNAL OF INDUSTRIAL ORGANIZATIONS. Professor Moyer is a member of the Board of Directors of King Pharmaceuticals, Inc.

Frederick H. deB. Harris is the McKinnon Professor of Managerial Economics and Finance at the Babcock Graduate School of Management, Wake Forest University. His specialties are pricing tactics and capacity planning, two topics that ideally integrate functions traditionally ascribed to marketing, operations, and finance. Professor Harris has taught integrative managerial economics, marketing, and finance courses in three business schools in the U.S. and Europe.

Professor Harris has published widely in financial and economics journals including Review of Economics and Statistics, Journal of Financial and Quantitative Analysis, Journal of Banking and Finance, Journal of Industrial Economics, and Journal of Financial Markets. From 1988-93, Professor Harris served on the Board of Associate Editors of the Journal of Industrial Economics. His current research focuses on the application of capacity-constrained pricing models to specialist and electronic trading systems for stocks. In addition, he often benchmarks the pricing, order processing, and capacity planning functions of large companies against state-of-the-art techniques in yield management and writes about his findings in journals like Marketing Management and the Journal of Operations Management.

Awards and recognitions include: Outstanding Faculty, Inc. Magazine, October 1998, Most Popular Courses, Business Week On-Line 2000-2001, and Outstanding Faculty, Business Week's Guide to the Best Business Schools, 5th - 8th eds., 1997 - 2003.

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