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Managerial Economics / Edition 3
     

Managerial Economics / Edition 3

by Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
 

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ISBN-10: 1133951481

ISBN-13: 9781133951483

Pub. Date: 03/22/2013

Publisher: Cengage Learning


Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are

Overview


Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor's remark, "The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."

Product Details

ISBN-13:
9781133951483
Publisher:
Cengage Learning
Publication date:
03/22/2013
Series:
Upper Level Economics Titles Series
Edition description:
Older Edition
Pages:
320
Product dimensions:
7.40(w) x 9.20(h) x 0.70(d)

Table of Contents


Preface: Teaching Students to Solve Problems. SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Short-run Market-level Pricing. 9. Long-run Market-level Pricing. 10. Strategy--The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. SECTION V: Uncertainty. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. SECTION VI: Organizational Design. 21. Getting Employees to Work in the Firm's Best Interests. 22. Getting Divisions to Work in the Firm's Best Interests. 23. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 23. You Be the Consultant. Epilogue: Can Those Who Teach, Do?

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