Managerial Economics / Edition 3

Managerial Economics / Edition 3

by Luke M. Froeb, Brian T. McCann
     
 

ISBN-10: 1133951481

ISBN-13: 9781133951483

Pub. Date: 03/22/2013

Publisher: Cengage Learning


Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they…  See more details below

Overview


Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.

Product Details

ISBN-13:
9781133951483
Publisher:
Cengage Learning
Publication date:
03/22/2013
Edition description:
Older Edition
Pages:
320
Sales rank:
322,516
Product dimensions:
7.40(w) x 9.20(h) x 0.70(d)

Table of Contents


SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2., The One Lessor of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COST, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Market Structure and Long-Run Equilibrium. 10. Strategy: The Quest to Keep Profit from Eroding. 11. Foreign Exchange, Trade, and Bubbles. SECTION III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. SECTION V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interest. 22. Getting Divisions to Work in the Firm's Best Interest. 23. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 24. You Be the Consultant.

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