Managerial Economics: A Problem-Solving Approach / Edition 2

Hardcover (Print)
Rent
Rent from BN.com
$37.67
(Save 83%)
Est. Return Date: 06/16/2014
Buy New
Buy New from BN.com
$191.25
Buy Used
Buy Used from BN.com
$144.67
(Save 36%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 99%)
Other sellers (Hardcover)
  • All (19) from $1.99   
  • New (6) from $1.99   
  • Used (13) from $1.99   

Overview

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

Read More Show Less

Editorial Reviews

From the Publisher
"The Froeb/McCann textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading."
Read More Show Less

Product Details

  • ISBN-13: 9781439077986
  • Publisher: Cengage Learning
  • Publication date: 9/11/2009
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 352
  • Sales rank: 1,358,516
  • Product dimensions: 7.40 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Luke Froeb served as Chief Economist of the Federal Trade Commission for two years where he managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats) and enforced the antitrust and consumer protection laws of the United States. In July 2005 Professor Froeb returned to Vanderbilt University where today he holds the Margaret and William Oehmig Chair of Entrepreneurship and Free Enterprise. His students voted him outstanding professor of the 2005, 2006, and 2007 executive MBA programs. The first stage of his get-rich-slowly-scheme, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH was published in 2007 by Cengage Learning. Dr. Froeb's research focuses on the economics of competition policy. After earning his Ph.D. at the University of Wisconsin, he taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School before teaching at Vanderbilt. When the antitrust agencies began using Froeb's merger models to predict the competitive effects of mergers, his academic articles became well read. Dr. Froeb received his undergraduate degree from Stanford University, and his Ph.D. from the University of Wisconsin.

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include running a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals such as Strategic Management Journal, Journal of Management, and Journal of Management Studies. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.

Read More Show Less

Table of Contents

Preface: Teaching Students to Solve Problems. Part I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book Is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. Part II: PRICE, COST, AND PROFIT. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Understanding Markets and Industry Changes. 9. Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium. 10. Strategy, the Quest to Slow Profit Erosion. 11. Using Supply and Demand: Trade, Bubble, Market Making. Part III: PRICING FOR GREATER PROFIT. 12. More Realistic and Complex Pricing. 13. Direct Price Discrimination. 14. Indirect Price Discrimination. Part IV: STRATEGIC DECISION MAKING. 15. Strategic Games. 16. Bargaining. Part V: UNCERTAINTY. 17. Making Decisions with Uncertainty. 18. Auctions. 19. The Problem of Adverse Selection. 20. The Problem of Moral Hazard. Part VI: ORGANIZATIONAL DESIGN. 21. Getting Employees to Work in the Firm's Best Interests. 22. Getting Divisions to Work in the Firm's Best Interests. 23. Managing Vertical Relationships. Part VII: WRAPPING UP. 24. You Be the Consultant.

Read More Show Less

Customer Reviews

Average Rating 1
( 3 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(3)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 5, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 27, 2012

    No text was provided for this review.

  • Anonymous

    Posted May 28, 2011

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)