Managerial Economics / Edition 7

Managerial Economics / Edition 7

by S. Charles Maurice, Christopher R. Thomas, Christopher Thomas, Christopher R. Thomas
     
 

ISBN-10: 0072392916

ISBN-13: 9780072392913

Pub. Date: 07/25/2001

Publisher: McGraw-Hill/Irwin

Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also

Overview

Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.

Product Details

ISBN-13:
9780072392913
Publisher:
McGraw-Hill/Irwin
Publication date:
07/25/2001
Edition description:
Older Edition
Pages:
761
Product dimensions:
7.90(w) x 9.00(h) x 1.35(d)

Related Subjects

Table of Contents

Part I Some Preliminaries1. Managers, Profits, and Markets 2. Demand, Supply, and Market Equilibrium 3. Elasticity and Demand 4. Theory of Optimization 5. Basic Estimation Techniques Part II Demand Analysis 6. Theory of Consumer Behavior 7. Empirical Demand Analysis 8. Demand Forecasting Part III Production and Cost Analysis 9. Production and Cost in the Short Run 10. Production and Cost in the Long Run 11. Empirical Analysis of Production and Cost Part IV Profit-Maximization in Various Market Structures 12. Managerial Decisions in Competitive Markets 13. Managerial Decisions for Firms With Market Power 14. Strategic Decision Making in Oligopoly 15. Cooperation in Oligopoly Markets 16. Multiple Plants, Markets and Products Part VI Risk and Uncertainty 17. Decisions Under Risk and Uncertainty 18. Investment Decisions Appendix: Statistical Tables Answers to Technical Problems Index

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