Managerial Economics

Managerial Economics

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by S. Charles Maurice, C. W. Smithson
     
 

Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also… See more details below

Overview

Maurice Thomas' Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, the 7th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level rigor. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernized.

Product Details

ISBN-13:
9780256024951
Publisher:
McGraw-Hill Higher Education
Publication date:
01/01/1981
Series:
The Irwin Publications in Economics
Pages:
474

Table of Contents

Pt. 1The Preliminaries1
Ch. 1Scope of Managerial Economics2
Ch. 2Demand and Supply15
Ch. 3Theory of Optimizing Behavior55
Ch. 4Basic Estimation Techniques92
Pt. IIDemand129
Ch. 5Theory of Consumer Behavior: Demand Curves130
Ch. 6Demand Elasticity180
Ch. 7Empirical Demand Functions222
Ch. 8Demand Forecasting251
Pt. IIIProduction and Cost285
Ch. 9Theory of Production286
Ch. 10Theory of Cost334
Ch. 11Empirical Production and Cost Functions370
Pt. IVPerfect Competition425
Ch. 12Theory of Perfectly Competitive Firms and Industries426
Ch. 13Profit Maximization in Competitive Markets - Implementation of the Theory470
Pt. VFirms With Market Power495
Ch. 14The Theory of Monopoly496
Ch. 15Imperfect Competition531
Ch. 16Profit Maximization for Firms with Market Power - Implementation of the Theory584
Ch. 17Multiple Plants, Markets, and Products606
Pt. VITime and Uncertainty649
Ch. 18Profit Maximization over Time650
Ch. 19Profit Maximization under Uncertainty677
Ch. 20The Investment Decision708
Appendix: Statistical Tables728
Appendix: Linear Programming735
Answers to Selected Technical Problems751
Index759

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